How Can Marketers Make The Most Out of Social Media in 2017

Social media is front and central as far as digital marketing is concerned. There are newer social platforms coming up, and the existing ones are introducing new features to stay ahead of the competition. In 2017, social will play a huge role in how well your brand fares online. It is a fact that almost all smartphone users are hooked onto multiple social media channels. That is where they gain information, read news, view products and services, and click through to stores and business sites.

Focusing on social media means a lot more than just gaining followers and likes. It is about adapting to the latest trends and utilizing the most recent features. Doing so in a precise and calculated manner can help you multiply your customer engagement, as well as, improve their experiences with your brand. This can lead to healthier inflow of leads into your sites and bring about better conversion rates. All major social media platforms like Facebook, Instagram, Twitter, Pinterest, etc. have their dedicated paid ads features. With the aid of analytical data, you can design targeted ad campaigns that reach out to the most high-value target audiences.

Various Ways to Maximize Digital Marketing Outcomes
Live videos, photo stories, GIFs, infographics and several other visual methods are at the disposal of marketers now. These can be used creatively to boost engagement and get people talking about your brand, products, services or offers. Social media channels are coming up with newer features that are designed exclusively to give businesses a helping hand.

Personalized ads on social media are giving good results to many businesses now. If a customer comes across your ads and visits your website, he or she may or may not stay there for long. But, on seeing a carousel featuring your products or services, he or she might click through and get converted. Experts at https://www.sandcrestseo.com/denver-seo/ are helping brands build innovative social promotion campaigns.

Social and Mobile are The Two Main Areas to Focus On
From Messenger chat bots to exciting developments in augmented and virtual reality technology, social media platforms are going all out to further enhance user experience. It is high time that marketers and business owners capitalize on newer features. 2017 is very much the age of viral and if your social media posts are successful, you are on the right track. As always, the content you use needs to be genuine and engaging for the audiences. Rather than texts or simple banners, using interesting images, infographics, videos etc., might be more successful in gaining attention.

The social media marketing campaigns should be formulated, with a focus on ‘mobile first’, but a uniform user experience across all platforms ensures better results. Having said that, there is never an absolute solution because what works for brand A might backfire for brand B. So, marketers should tread with a little caution, but experiment ambitiously, as there is huge potential.