How Could Marketing Automation Fit into Your Business?

The age of automation is here: from backing up your data to sending out emails, there’s so much you can take advantage of. However, there’s a lot to think about when it comes to automation: which parts of your business could you apply it to? How would it benefit your customers and your employees? Is it worth the initial investment? Well, in short, it’s the way to go if you want to add more value to your business. You’ll be able to free up more time for more important jobs. Plus, it mainly covers the jobs you don’t really want to do, or the ones that get fitted in at the last minute and rushed through. With automation, you can increase the quality, as you won’t have to spend the little time you have doing them.


One of the most business-changing ways you can use marketing automation is in your emails. Arguably one of the strongest parts of any marketing campaign, as sending emails out to your contacts is vital. However, it’s also very time consuming – and can often end up being a rushed job when fitted around other tasks. So, if you can send your personalized emails out automatically, you don’t need to worry about them anymore. From scheduling them at certain times to sending them to certain lists of people, there’s a lot you can do with automated emails.

Social media

There are a few different things you can do with automation and social media, but all of them will save you time. Your social accounts are key to communicating with your audience: many of your existing and potential customers will seek you out on social to make first communications, rather than email, phone or face to face. To begin with, you can use scheduling tools. These simple programs will let you input all your weekly or monthly posts, state the time and day you want them posted, and then go ahead and do so. You don’t need to engage or help – just set it all up once. Then, if you feel more confident, you can start to automate your communications. It might be a short message that thanks your contact and notifies them that you’ll be in touch soon, or it might be something more complex.

Online shops

If your company has an online shop, automation can help you out on a large scale. From recovering abandoned carts to personalizing offers and recommendations, you can improve user experience, and make the entire process easier both for you and your customers. Automation programs will let you use your data to its maximum value, meaning you can make more of an effort with personalized communications.

Other areas

Once you get a taste for using marketing automation in your business, it might be time to spread to other areas. Automating tasks like accounting, admin and data backup can save you resource and money, and frees up your teams to do more valuable tasks. Plus, it gives you peace of mind that tasks are being done automatically, so you don’t have to worry about human error, or anyone forgetting to finish a job.


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