How to Create a Content Marketing Strategy That Grows Your Business

It is in this aspect that content marketing strategy 2021 can bring you the desired result. 


Creating a content plan and its efficient implementation through engaging and useful content becomes crucial. It is the key factor that can divert the targeted traffic to your business’s website. More leads are generated in this manner. 

However, it must be kept in mind that content marketing strategy 2021 can serve the twin purpose of attracting potential clients and a credible scope for further sensitisation of business owners. This aspect particularly holds for small businesses.  


While creating a content marketing strategy, one has to take a critical approach to the industry's issues and potentially viable solutions. It would require you to draw upon the mission and vision of your business. At the same time, present expertise and knowledge have to be enhanced to a new level. 


Such a holistic approach is inherent to a content marketing plan. Benefits are translated into more website traffic, leads, and consequently, more customers. 


Different methods to create content marketing strategy 2021 for business growth 

A successful content marketing campaign necessarily includes documented and well-planned strategy. Pre-determined parameters have to be set to check how well the plan is performing. Here are some of the most important aspects to be considered in creating a content marketing strategy 2021 -


  • Adopting vivid visuals 

Captivating visuals can do so much more than what a written copy can attain. Your brand’s message can be better amplified through videos and images. The dominant preference of consumers is to view visual content as opposed to reading a text. Not only is it less time consuming, but it also involves better communication of a brand message. Hence, arresting visuals have far greater potential to attract customers’ attention. That way, the traffic also increases towards your website. 


However, there is one aspect that should be kept in mind. Going overboard with the visuals may lose the message that you seek to be communicated to your clients. 


  • Credible and shareable content

In framing content marketing strategy 2021, creating shareable content is not enough. The content has to be engaging and informative and at the same time, easily shareable. Moreover, it must offer something more than what your competitors are publishing. 

The content must successfully generate interest from the point of view of your targeted audience. This perspective should gain priority over what your customer service or sales team would prefer. If this point is ignored, it will be difficult to create a niche in the relevant marketplace. 


  • Consistent with the latest trends

As mentioned before, the business landscape is dynamic and consistently changes. Hence, to be in tune with the latest trends, one needs to remain updated with the market developments. 

Unless the produced content includes the latest information, then it would fail to make the necessary mark. Extensive research becomes imperative to determine the most relevant topics in the market. Only such content will be effective for marketing purposes. 


  • Reviving vintage content

Usually, dated content is shelved from sites, even if it has garnered many comments and likes. It does retain any visibility to customers. If a previously popular content had already attracted viewers' attention, it might be re-published with new and trendy points. Such exercise can be quite effective for content marketing strategy. 


  • Determining customer requirements

To hit the mark, it is imperative to discern the needs or requirements of the customers. It provides the necessary edge to the marketing strategy. Once your customers’ motivations are known, content can be developed in line with that. 

The idea is to make the content relevant and attractive enough to stay in viewers' memory. 


  • Presence maintained over multiple platforms 

If your business maintains presence on more platforms, the better it becomes to share on a wide scale. It is ill-advised to restrict marketing on only a limited number of platforms. 

The main objective is to attain a wide reach. The published content must be able to reach the maximum number of audience. To that end, it is better to have a presence over multiple social media sites. The objective 

The entire objective of the content marketing strategy has to be customer-oriented. Otherwise, it might just run counter to its inherent objective. The content has to be framed solely in light of what your targeted clients require.

To enhance this entire strategy's efficacy, one needs to have a clear idea about how content marketing functions.

How do content marketing works 

Before creating an inbound marketing content strategy, one should have a fair idea about how this market initiative works. So, if your team is drafting content marketing strategy 2021, they should focus on the plan's major components. 

The entire process of content marketing primarily comprises of five main steps –


Step 1: Content marketing strategy 2021 in its initial stage would involve creation of some content, maybe, a blog or a social media post. 

Step 2: Targeted customers click on the published content.

Step 3: If the posted content resonates with the targeted customer base, they will revisit the content. It is a cue for you to publish more such similar post. 

Step 4: With higher relatable content, the brand becomes more trustworthy among customers. 

Step 5: As familiarity with the brand grows, the conversion rate among customers is also high. 


Thus, while creating a content marketing plan, keep in mind that the main focus should be to solve a specific problem or any dimension of it. The published content should be able to cater to the questions or doubts of customers. That way, the content becomes helpful to the targeted audience. 


Ways in which content creation strategy help in growing a small business

Notwithstanding the various conventional marketing strategies available, a small business stands to gain content marketing. It is cost-effective, as well as a highly result-oriented solution. One of the biggest benefits of content marketing strategy 2021 is the relatively easy acquisition of new customers. So, building a content marketing strategy reflects on which parameters? 


Here are some of those to take note of –


  • Competitive advantage 

It is likely to wonder what makes good content marketing or gauge whether it can drive the desired result. In that case, the efficacy would be first reflected on the competitive advantage gained over competing firms who have not adopted content marketing.   


  • Awareness of brand 

Your business is likely to have heightened recognition among the targeted client base. Brand awareness necessarily leads to the distinction of products from what is offered by the competitors. Developing a content marketing strategy tailored to suit your criteria helps maintain the brand identity, which can successfully connect to your audience.    


  • Customer engagement 

Content marketing strategy 2021 may enable an enhanced system of interaction with the business’s customer base. It will lead to a trustworthy and long-term relationship with clients and prospects. 


  • Higher visibility 

A data driven content marketing plan can render the business greater visibility on social media platforms and generate a better return on investment in terms of time and money. Your business can position itself as an influencer in the specific domain. 


  • Website traffic 

An effective content marketing strategy 2021 can lead to a consistent generation of more website traffic. It will automatically help in better exposure to services or products sans a huge investment. 


  • Conversion rate 

Engaging content is more useful in reaching the desired conversion rate through website visitors.

Few things to take note of in framing content marketing strategy 2021

In the process to create a content marketing strategy, keep it aligned with what the business offers and its ethos. To ensure that the marketing strategy manages to meet the established milestones and deliver the desired result, it must be documented. 

Such documentation of content marketing strategy 2021 has multiple benefits. 


To begin with, it would bring agility to the content creation strategy framework. The marketing plan becomes more amenable to alterations, as and when required. 

Secondly, once the framework is put in paper, the overall idea of marketing measures become significantly easier. 

Thirdly, the efficacy of content marketing can be assessed against established parameters. It would help you to make all the required modifications, within a short span of time. 

Finally, there would be clarity in the areas that require greater investment from the budget allocated for content marketing. 

Keeping these parameters in mind, you would be equipped with the necessary insight to undertake further re-investment in content marketing. And, at the same time, derive more benefit out of it.

About the author

Subhodip Das is the founder of Das Writing Services Private Limited, a leading content development agency serving clients across the globe. It is one of the very few content development agencies with NASSCOM Registration, MSME Certification and ISO 9001:2015 Compliant.


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