How to Create a Safe Shopper Experience

The importance of facilitating a safe shopping experience for your customers cannot be overstated. Even though some of the things you can do may be subtle, being mindful enough to implement them can go a very long way when it comes to building your brand’s reputation and gaining consumer loyalty; it’s also just the right thing to do. The following are often the best measures you can take to be sure your customers have the safest shopping experience possible.

Design the Interior for Easy Exits

You never know what could happen in your store. A suddenly emergency could create a situation where everyone has to leave in a rush. If this does happen to ever be the case, you want to ensure customers and employees are able to get out as smoothly as possible. Make sure there are clear sightlines to the front of the store whenever somebody may have to leave in a hurry. The more intuitive that navigation is through your facility, the safer customers will feel when in the middle of browsing and realize they have to be on the way.


Customers will appreciate the feeling of knowing they have cameras observing the activities of everybody else in the store, which means they will have evidence of any and all possible incidents that happen. Though you naturally wouldn't want anything to happen that necessitates video footage to resolve, your customers will very much appreciate knowing that they have the protection of the law for the rights through video evidence. Hiring security personnel to keep an eye on things is another thing you can do to make it so customers are safer than surveillance.

Good Lighting

People feel safer when their environment is well-lit and it is objectively safer to have better visibility as well. In the event that anything in the store goes wrong, such as parents getting separated from their children, having a high light level can help make it easier for parents to locate them. Sufficient lighting opens up the valuable sight lines that people need in order to be more aware of their surroundings at all times, lowering the chance of accidental incidents that lead to litigation.

Optimizing navigability, investing in security surveillance, and improving the lighting are all very simple things that both help customers feel safer and make an objectively safer shopping experience at the same time.

About the author

Eileen O'Shanassy is a freelance writer and blogger based out of Flagstaff, AZ. She writes on a variety of topics and loves to research and write. She enjoys baking, biking, and kayaking. Check out her Twitter @eileenoshanassy.


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