How to Generate Positive Reviews & Get More Business Because of Them

More than 90 percent of consumers read reviews about products and services before making a purchase. With this in mind, you can easily see the importance of generating many positive reviews for your business. However, you may be wondering what steps you can take to encourage your customers to leave positive reviews and how you can maximize your company's profitability as a result of your customers’ positive comments. With a closer look, you can take action today that can help your business grow substantially in the years to come through reviews.

Ask Your Customers to Review Your Products or Services

The best way to get your customers to write product reviews or to rate your services is to simply ask them to do so. Some business owners will specifically reach out to customers who they know are satisfied with excellent products and services, and they will personally ask them to leave a review. Many will be happy to do so if you have served them well. You can also ask all customers to rate your business through different online review sites, and you may offer them a discount on a future purchase for doing so. Because unhappy customers will leave reviews even when they are not asked to do so, it is important that you generate an overwhelming number of positive reviews to counter any negative reviews that may crop up from time to time.

Add Reviews to Your E-Commerce Website

Many customers who make online purchases will read reviews on the e-commerce site where the product is located. This means that many will not search offsite locations for consumer reviews and comments. If you have an e-commerce site, your business may benefit substantially by adding a review section under each product. A few days after new customers get a product from you, you can send them a follow-up email asking them to contribute a review to your website. This will generate more comments on the website.

Consider a Star-Based Review System

While some customers will spend time reading each review word for word, others will skim over the comments or will simply look at the number of stars a product has received. For example, a product with only two out of five stars may be viewed negatively by customers. On the other hand, a product with 4.5 or more stars may be viewed positively, and this can encourage customers to make a purchase. Combining a star-based system with written reviews is often the most effective idea to consider.

Add a Testimonials Section to Your Website

While you may include a review under each product that you sell, this is not always a good format to use. For example, if your website only sells one or several products rather than hundreds, a testimonials platform may be a better idea. For example, the Xyngular reviews are actually testimonials that are accompanied with a headshot of the consumer to create a more personalized feel to the comments. With a few featured testimonials, the impact of the consumers’ words can be more focused. In addition, testimonials can be featured prominently on your website, but reviews are typically located deeper in the website, such as on a specific product’s page.

Consumer reviews are a great way for your customers to learn more about your products and services before they make a purchase. Many consumers will not make an online purchase without reading at least a few reviews. With this in mind, you can see that it makes excellent sense to solicit reviews and testimonials from your customers in different ways and to restructure your website to incorporate some of these comments in a positive way.

About the author

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake.


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