How To Get Involved With Your Marketing Plan Regardless of Your Computer Savvy Skills

Every entrepreneur has a unique set of skills. Some are talented public speakers while others have amazing organizational skills. If you are interested in developing your business’s marketing plan but you don’t feel very comfortable with technology, it can be hard to know where to start.


The truth is that no matter how computer savvy you are (or aren’t), there are many ways for you to help develop your company’s marketing strategy. From hiring outside professionals to developing your own digital literacy, here are some of the best ways to be involved in your company’s marketing plan.

Hiring Outside Professionals

Part of being a successful entrepreneur, especially owning a business when your tech knowledge is limited, is learning new skills or hiring people who have skills that you don’t. If you want to develop a strong marketing plan, then hiring outside professionals to help can be a great choice.


If you are looking to outsource your marketing plan, consider hiring contractors such as:

● Marketing professionals

●  Social media managers

●  Copywriters

●  Content creators

●  Photographers

These experts can help you to create a comprehensive marketing strategy across multiple online platforms. The experts you hire can help you avoid some of the common pitfalls new business owners make, such as biting off more than you can chew. They can provide new perspectives on old problems and reinvigorate your company’s marketing efforts.

Thinking Creatively

Just because you are not assisting with the technical side of your business doesn’t mean that you can’t contribute. Creative thinking is a strength that many entrepreneurs have, and you can use this skill to help develop a strong marketing plan.


You can work with experts to brainstorm social media campaign ideas, collaborate with graphic designers to develop stunning graphics for your business, and share your brand story with talented copywriters who can help share your journey with the world.

Building a Strong Brand Identity

Part of developing a successful marketing plan is to build a strong brand identity. Guess who is at the center of that brand identity? You.


Your values and beliefs have shaped your company culture, and therefore, they shape the brand identity that your marketing plan will be centered around. Work with the marketing professionals you hire to make sure that the marketing materials they are creating truly represent who you are and what your company stands for.

Connecting With Your Target Audience

Every business and every entrepreneur has a story. You have overcome challenges to build a healthy business, and those challenges helped you to grow. By sharing that journey with your audience, you can develop deep feelings of connection and trust.


Social media posts and blogs can help you to provide daily tips to your audience, share your company’s story, and highlight different products and services you are offering. These types of content will help to establish your brand as one that is trustworthy and knowledgeable.

Developing Your Digital Literacy

If you are interested in being more computer savvy and hands-on with your marketing plan, then you should consider using online resources to develop your digital literacy. One way to do this is to take an online course. You can also develop your technology skills by working with experts in other fields and asking questions.


Your involvement in your company’s marketing plan doesn’t not depend on your computer skills. From finding qualified professionals to developing a strong brand identity, there are many ways that you can contribute, regardless of your computer savvy skills.


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