How is Magento Helping Merchants Create a Customer Oriented Website with a Higher Conversion Rate?

Magento has been the foundation of many business websites. It is a robust CMS platform as well as a dynamic website builder, which provides the designers with multiple options for building responsive and functional websites. Responsive designs have been a part of Magento ever since the introduction of mobile pages and responsive pages on the internet. Mobile versions of desktop sites are simply not a match for these responsive and retina ready templates that Magento offers to all merchants online.

Simply having an e-commerce site is not enough. You need to have a high-performance site, which is fast, multi-dimensional, and has high throughput on mobile devices as well. Magento’s responsive templates try to eliminate all kinds of architectural challenges during website construction to increase conversion rates.

Why does your website need a responsive design?

Nothing speaks louder than statistics when it comes to website designs. Just like everything else, expert designers have gathered data about your target audience and their behavior –

  • About 20 to 30 percent of mobile traffic is enough to catalyze the conversion of a simple desktop site to a responsive mobile site for most merchants. You have to analyze how much traffic on your site comes through mobile devices and what their conversion rates are.
  • Pay attention to micro-trends. How many people have accessed your website via mobile devices today? Mobile devices include android, iOS and Windows phones, tablets, and phablets.
  • What browsers are your mobile customers using? Most users from the Android league use Chrome mobile browser, iOS devices use Safari and so on. Some devices still use IE8, which may just be incompatible with the latest responsive website designs. 

How to optimize your content for responsive designs?

Optimizing content for a responsive website design is not difficult. You need to keep a few things in mind –

  • Use lazy load effect. While using Magento templates, lazy load effect is almost inherent to all designs. It helps to load priority content first, and this creates a perception of faster performance. 
  • Server side technology to use and render large files like HD images is a great way to accelerate the loading process. It also allows you to render aptly sized images for the mobile devices.
  • Custom fonts may look prettier, but web fonts are faster and lighter. Using web fonts reduces the weight of the web pages significantly, making them ideal for mobile use.
  • You can use a custom site search and third-party search options to improve the speed and performance of your website. It also boosts conversions without any integration or added maintenance. It includes 100% could based and CDN-backed search results with lowest latency levels.
  • Use CDN, which is a third part accelerating service in the form of distributed servers. It increases the loading speed of your site and can cache your site information to increase the rendering rate of site components.

These are a few simple yet significant ways to increase the rendering speed of any website on a mobile device.

Magento is undoubtedly the leader in B2B website designs. Gradually, this site builder is also catching up to B2C website designs as well. It currently accounts for almost 30% of the total market share, WooCommerce – the popular WordPress e-commerce plug-in follows Magento carefully. Sites like Harvey Nichols and Land Rover rely on Magento 2 Enterprise Cloud for giving their online users a smooth e-commerce experience. 

What are a few other Magento website design trends you need to look out for?

Full-width sliders with CTA

Many shopping sites including Amazon have been using full-width sliders for a good couple of months now. Magento has made it possible for sites like Urbanista to flaunt full-width sliders with complete call to action. Placing the CTA in line with the images increases the impact of the message, owing to increased conversion rates.

Flat material design

Flat buttons, widgets, and icons have been hovering around the internet for the last two years. WordPress was one of the first to embrace flat designs. However, Magento is currently one of the very first builders to support an entirely flat material website design. Almost all noted and dedicated e-commerce sites now have flat designs. They have smaller file sizes, which allows them to render faster on mobile devices even though most of them do not have native apps. It is a smart way to gain popularity on search result lists without joining the AMP movement. 

Experimenting with fonts

We have always played safe with fonts. While we have usually stuck to either serif or sans serif, depending on the website type, right now, a mishmash of fonts to emphasize particular points is trending on Magento. The latest online store styles require you to mix more than one font types that rather stand out to give your site a unique look.

Video presentation

Videos are huge on social networking and social media. Facebook users watch over three billion hours of videos PER DAY. If your website supports videos, your customers/visitors can easily share interesting videos via their social networking accounts. Getting your video up on Facebook or Instagram is a huge step toward increasing visibility. This is an indirect way to optimize your website for search engines, without actually spending tons on SEO. Oh! Do not forget to include the social network sharing widgets and icons in your site design for completing the ROI cycle.

Support for animated design

Animated designs are perfect for most websites. It contributes to positive UX and adds a fresh lease of life to old e-commerce sites. If you have been using Magento for a while, you can update to one of the latest versions to enjoy the animated design effects. Websites like Oliver Sweeney and Missguided use the most recent animated effects for engaging their users. 

The latest Magento design trends are sure to turn heads. If you are an entrepreneur, make sure you start with a responsive template design and then keep adding extensions/modules from the endless Magento repository for e-commerce sites.

About the author

Charlie Brown is a marketing manager greatly familiar with digital templates by He is a typical overachiever with a passion for getting the job done right and bringing his team’s visions into reality. 


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