How To Manage Change Digitally

With the many complex changes necessary for organisations today to remain profitable, at the forefront of their industry, gain competitive advantages over others and keep an eye on their business being the best it can be, changes in the way it runs and processes within that business are often necessary.

Managing change digitally is a highly effective way of keeping track of the changes you require. Many organisations go through not just one but multiple changes simultaneously and digital management can really help with this.  Changes that can often affect many people, many different locations and many processes, and cause widespread uncertainty and anxiety amongst a workforce.

Saving time and resources

It is important to make the most effective use of time and resources to manage the changes, and with the digital age, change management experts will extol the virtues of managing the changes digitally.  Some of the same digital tools and techniques that have been used by B2C businesses to enhance their customer journeys and consumer behaviour, by way of wearable technology, adaptive interfaces & integration into social platforms, have made change more responsive and personal. These techniques have been found to transfer effectively to change management techniques, and are therefore being incorporated by change management specialists.

An efficient, responsive way to manage change

Managing change digitally allows you to act and direct the changes more efficiently, often bypassing hierarchy that can slow down the process, allowing those responsible to act more quickly, reach out directly to other relevant parties, bypass middlemen, and foster the feelings of involvement and contribution to the outcomes.  By managing the change in such a way that those involved can see real progress towards the mission, the benefits of the changes and find answers more quickly when needed, all help keep up moral, momentum and help avoid what can often be a very negative and worrying time for those involved.

Use the available digital change tools to communicate progress, show real time updates, benefits and feedback, with more sophisticated digital systems available to allow the ability to show individual contributions towards goals, an organisation can keep both the bosses and those on the ground up to date with progress.

Organisations can feel the benefit of this type of communication, as it often makes the change more real and tangible, creating momentum and a feeling of involvement for all involved.

Delivering a ‘change is positive’ message

As change is not likely a one off, it is essential that an organisation has an effective change management policy.  Using the available digital technology to bring together all the elements needed to ensure change is received as a positive measure for the business, where moral from the workforce and those affected is considered in such a way that they become a positive force for the change.

It is important to note that the digital change tool is not the solution, merely a tool that drives the solution.  It is important for the organisation to have a clear view of where they want to be, then find the digital solution which supports this before starting on the journey of managing a change.