How To Promote Your Business Brand When Starting Out

Starting a business is tough. If people don’t know about you, then how can anyone purchase your product or hire your service? They simply can’t.

Brand awareness is an essential part of your business operation and is probably one of the most important factors in growing your business.

By learning to grow your business even on a budget, you will be able to identify where your brand is positioned and where it should be to make you the most profit.

Find some simple strategies to build and market your business brand effectively. It is important to understand that none of these tips are overnight wonders, but they will work over time, if you continue to invest in them.

4 Steps To Growing Your Business Brand

At the beginning it can be difficult to determine where to start, especially when you don’t have an unlimited budget. You must be extremely creative in how you spend your marketing and branding budget so here are a few ways that can help to get the most out of your budget.

1.   Research Your Target Personas

Who does your business cater to? What types of people are they? Do they have any specific characteristics, queries, needs or questions?

When we talk about buyer personas, they are fictitious biographies of your potential customer you want to reach with your branding and marketing campaigns. It is important to understand their characters in every sense such as their goals in life, their achievements, their habits, what they struggle with, problems in life, their demographics and much more.

To answer all of these questions, you will be required to conduct some market research and use SEO tools to show you what your competitors do in terms of content marketing or digital PR for example. This will help you understand how they reach their customers, which channels they use and what they mainly look for.

2.   Find Your Unique Brand Voice

A brand voice is another factor that will help you to define how you sound to people. It's what makes you more memorable. There are many brands that have a great brand voice, and we all know them well as we have grown up with them, seeing their ads on the television, in cinemas, in newspapers and magazines etc.

However, for smaller businesses on a lower budget, being mentioned or published in guest posting sites that have a solid monthly readership of several thousands, should not be underestimated, because that is where you may reach your ideal target audience much more effectively.

The voice of the brand should resemble the business’ principles. If you are struggling with building a reputable brand, there are some fantastic digital marketing agencies for some of the best talents in the country.

3.  Build A Branded Social Media Presence

Having social media profiles on relevant platforms is a necessity for any business in 2022, whether this is to keep your customers updated or to start creating ads to target more users, it is just part of a business's tool base.

Many consumers and prospective clients are on social media, so it only makes sense to show your business on these platforms that they are on. This way, you can build a strong following. 58% of people on social media follow at least one brand on their profile, so it is certainly worth being on there.  

To do this correctly and target the best audiences, you first need to find out where most of your audience is and whether your business suits those profiles. For example, if you are a clothing or jewellery brand, you are going to want to show up on Facebook and Instagram. If you were aiming to be a brand for a service, then LinkedIn may be the best option. Another factor that needs to be correct is your branding on the profiles. Consistent branding is essential as people may get confused if your branding is different on each profile.

4. Excel at Customer Service

A brand is not only known for its bold branding colours, logo or advertisements, but through reviews and recommendations. Potential customers and users will often look at the delivery times, product reviews and customer service reviews to make their decision on who to use. It is therefore vital to provide the best you can in your industry or niche and to make your customers feel appreciated.

Hopefully, these 4 tips will help you with starting your branding campaign on the right track to build and grow your business. Good luck!