How Should I Start an Interior Decorator Business?

You have probably done home decorating for yourself and your neighbours, applying skills acquired at the interior design school and of course, with the help of the best multi-tool blades. Well, interior design is extensive, it is not only limited to being able to find the perfect flower arrangement at home. You could furnish clients’ offices and houses too.

What that tells you is that there is an excellent opportunity to go big on this. The market is growing at an impressive rate and you need to take advantage of that: start an interior design business. How do you get started?

 

1. Identify your market segment

Who are your clients? You should have this in mind as you look to get into the interior design business. As aforementioned, interior design is wide. That means that there is also a huge market for you. However, if you are to make the most out of it, you need to know who your clients are. That way, you will be able to identify the service demands and the size of your market. You should be able to personalize your clients.

 

2. Create a logo

A logo goes a long way in creating brand awareness. Once you know who your target customers are, create a logo they can identify with. Your logo should be unique to build brand identity.

 

3. Go online

You have an idea of who your clients are and you have your logo ready, it is time to go online. Thanks to digital technology, you will not have to hassle for slots in the magazines to pass a message. You can create a website for your interior design business and have a presence on various social media platforms.

However, to make the most out of it, you need to use the information you gathered regarding your client base. Be where your customers are. If it is corporate interior designing, you might want to have a presence on linked in. Provide as much information as you can online. Remember to create engagement by posting content and asking clients to participate in reviews.

 

4. Give incentives

You can start by giving discounts for the first couple of clients. It is also okay to offer free services once in a while. With that, you will be doing something great for brand awareness. More people will get to know about your business, and have something good to say about it too. If you do a great job, the clients might come back for paid services this time around.

 

5. Attend trade events

This is another chance for you to create brand awareness. You can check out your town’s events schedule and attend some of them to give your brand more exposure. You can take beautiful photos of your work and create brochures and fliers to distribute in the events. You can also work with promoters to organize your events. It also advisable that you take advantage of festive seasons to market yourself.

Provided you are consistent with the above; you are bound to get a good start.

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