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How Slow Website Burns a Hole in Your Pocket
by Reizel Thu, 08/04/2016 - 08:54
You may not think about making your website speed a priority, but when you realize it can (and will) impact your profits, you will want to begin doing so. Research shows time and time again that bounce and abandon rates for shopping carts increase as your website’s load time increases. Meaning conversion rates and profits will decline the longer your website takes to load. No good.
The solution? Implement some tools and tactics for speeding up your website.
Investments in professional services and independent third party audits can, unfortunately, be high for smaller businesses. Luckily however, there are ways around that. Using free tools plus incorporating customer outreach and feedback into your strategies can help you keep costs low.
If you’re not yet convinced that you even need a strategy for speeding up your website, though, allow us to try and change your mind. In the infographic below, we highlight important figures and statistics that will show you just how vital your website speed is and the kind of impact it can have on your business.
P.S. If you also need a fast, but cheap hosting provider (average load time below 550ms), then I’ve shared a list of them below:
- A2 Hosting (Review) (~200ms)
- MDD Hosting (Review) (~400ms)
- A Small Orange (Review) (~490ms)
- HostNine (Review) (~510ms)
- SiteGround (Review) (~520ms)
- inMotion hosting (Review) (~550ms)
You can find a longer list of these providers on our web hosting review chart. If you want to test your current website speed, you could do a quick server speed test or use PingDom speed tool (both should be pretty good).