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How to Stay Abreast of the Newest Tech Trends in Online Business
by Brooke Chaplan Thu, 07/07/2016 - 12:57
Technology has advanced so much in recent years that no business can afford to fight it. From hailing cabs to remotely controlling appliances in your home, almost all aspects of our lives have been digitized and are monitored not only from the gadgets we carry, but even those we wear. As a business owner, you know the power of technology and might even be using an online business to increase sales. But what are some of the most recent tech trends to consider incorporating in your business? Staying abreast of all the new technological developments might not be possible for your online business, but if you can pay attention to at least a few, you won’t fall short.
Embrace Freelance Talent
Why should you still be hiring full-time employees when you can easily employ freelance talent when the need arises? When done right, you can successfully achieve organizational cohesion, all the while drastically cutting back on costs of running your business. Running an online store does take some time and dedication, but for many aspects of daily activities, you can hire out to get the job done. Reduced running cost is not the only advantage that comes with hiring freelancers. Freelance talent tends to bring a fresh perspective to your business, enhancing competitiveness as well as helping you better expand your network.
Embrace the Art of Working Remotely
Gone are the days when employment meant showing up at a certain place of work at a particular time every day, all year round. With millennials increasing in the workforce, most have a very different view of employment and a balanced home-life. Employment is now becoming more of a question of what you do, as opposed to where you do it from. Why confine someone to an office space when they could accomplish the same task right from the comfort of their couch back at home?
Moreover, the increase in mobility of tech gadgets further propels the notion of working remotely. Forget about desktops and laptops, tablets and smartphones are coming fully equipped with functions that can enable you to work comfortably from anywhere, all the while providing greater flexibility. Did you know that your employees can get more work done if allowed to work remotely as well? It might not suit every task or employee, but if you can find the right mix your employee’s jobs just got a lot easier.
Utilize Search Engine Optimization
Marketing today is a lot different than the newspaper ads of the past. To get people’s attention today, you have to go online. Online advertising is always changing, but your best bet is to try and get results through search engine searches. This requires you are knowledgeable about how to get visibility with your web links and customer searches. If you don’t have the time to organize every detail of the planning, find a white-label SEO partner to help you get started. In addition, you’ll need to think about engaging with customers and clients via social media and other means. Find out which media methods will work best for your business and have guest blogging services help direct traffic to your site from outside blogs.
As more reliance is placed on the digital realm of business, you have to start thinking more about cyber security. When information is put online, the first thing that crosses the minds of many business people is hacking. As a business owner, this should be one of your top of your concerns.
How do you protect your business? How do you protect our clients' information? How do you convince your clients that their information is safe with you? This is a key aspect in not just growing your business, but safeguarding it from downfall too. Expect new trends in cyber security to focus not just on destructive code present in the software, but to also detect abnormal network behavior. This increase in sophistication of cyber security systems is the future of online interactions.
The world of business is changing, and technology is always adapting and developing. Staying on top of the newest digital business methods is important to stay relevant and visible. Make sure you are constantly analyzing and checking up on new business trends. With the right combination, your online business can stay afloat and keep earning you money.
About the author
: Brooke Chaplan is a freelance writer who’s committed to helping businesses and sales professionals build stronger connections with their customers. In her spare time, she enjoys learning more about InMoment.com—her CX platform of choice—reading books/articles on industry news, engaging on twitter (@BrookeChaplan), and exploring her local neighborhood hiking trails.