How Your Small Business Can Compete with Large Organizations

If your small business is one that’s up against large organizations, it can feel like you’re at a significant disadvantage. Not only will they tend to be able to offer the same or similar products at a cheaper cost, but they also possess brand recognition – an integral component in attracting potential customers. 

With that said, it’s not a one-sided fight. Sure, a large organization has those benefits, as mentioned earlier in its favor. Yet they also miss out on a range of positives that your small business can utilize.

So instead of focusing on the negatives in this fight, begin leveraging the advantages at your disposal. Before doing that, however, you’ll need to know what those benefits actually are. Below are three ways your small business can compete with large organizations:

Add that personal touch

Due to being a smaller business, you have the opportunity to build stronger, deeper, and more personal relationships with each of your customers. This is simply not possible for a large organization that deals with high volumes of consumers daily.

The great news is that customers appreciate quality customer service. If you are ready to provide that, they will likely turn to your business first – even if the privilege of this personal service will cost them extra compared to going to a large organization.

Bypass SEO rulers with PPC

Have you attempted to improve your website’s search engine rank to no avail? Ultimately, search engine optimization (SEO) is a complex part of digital marketing that’s difficult to master. This point is further emphasized by the fact SEO rules are constantly changing, and it’s hard for any business without a dedicated marketing department to keep up.

Oh, and even if you do gain a solid grasp of SEO, this is no guarantee your website will hit the first page of Google search results. Think about it: large organizations will have been building their SEO for many years at this point. If you’re a relative newcomer, trying to catch up could seem like an impossible task.

Nevertheless, there’s one method available where you can bypass the SEO kingpins and outrank any organic traffic. This can be done with PPC. Of course, when producing PPC ads, you cannot simply rely on being top of the page – you need to produce a compelling advert that will get users clicking. If you’re unsure where to start in that regard, specialist PPC Manchester outfit Made by Factory can provide their expertise in putting together an effective ad campaign.

Adapt quicker to shifts in the market

Compared to large outlets, a small business can incorporate a more nimble approach when it comes to market changes. This is due to the fact a small company will have less formal processes in place, less investment in assets, and fewer staff members on-board.

Also, a small business can find out about any market shifts quicker than big organizations. The reason for this is due to a small business being closer to their customers, which means they can directly hear and react to feedback.