Find out why you need to use professional subtitles for your next corporate video project.

Creating a corporate video can be as amateur or professional as you want it to be. The chances are though, that as a corporation you do have some level of professionalism to uphold in all the content you put out.

Those expectations filter into all aspects of the video, from the visual quality, to the subtitles. In fact, your subtitles need a little special attention because there’s so much that can go wrong if you don’t utilise a professional subtitling company to help you.

Let’s take a closer look at why it is important to use professional subtitling for your next corporate video project:

Youtube Views

60% of Youtube views are from a non-English speaking audience. That means that if your corporate video is on Youtube your audience is global, and pretty huge. Using professional subtitles gives this 60% of viewers access to your content, so they really have to be right to avoid global embarrassment.

Social Media Viewers

85% of Facebook video is watched without sound, and those figures are echoed on other social media channels. Using professional subtitles means you can ensure your content can be enjoyed by the many, many consumers of online video without anything being misunderstood.

Deaf & Hearing Impaired Viewers

About 1.2 million people in the UK alone have hearing loss and 466 million people worldwide have disabling hearing loss. Using professional subtitles means that your deaf and hearing impaired viewers don’t miss out on any of the nuances of your corporate videos.

Regional Specificity

Subtitling, if it isn’t done right, can be disastrous, particularly if regional specifics and sensitivity is not taken into consideration. Subtitling cannot just be done using an online translation company, it has to be specific to the target audience. It should not include words that are not universal, if the audience is very general and global. A professional subtitling company will be able to ensure your subtitling is as sensitive, focused and specific as it needs to be.

Technical Details

There are lots of technical details in subtitling that only a professional company will be able to do well. Exceptional timing (especially in fast moving scenes), summarising, closed captions, audio effect descriptions and a lack of screen congestion are all details a professional subtitling company can get right.

Speed

It might seem like an unnecessary expense to have a professional company subtitle your video. However, the time and effort involved in doing a good job yourself could take a lot longer, and you probably won’t get the same polished result anyway. For the speed, and affordable costings of a professional company your video will have fantastic subtitles that are of the same high grade as the rest of your video.

Professional subtitles make your corporate video more accessible to a wide range of viewers. Whilst there are some areas of content you can save money on, the fact is that subtitling should not be one of them. Subtitling delivers your message to those who cannot access the audio for any reason. It pays to invest in the very best subtitling, for a clearly delivered message that hopefully boosts your brand and sales figures as much as possible.