Incorporating Clean Design Concepts for Better Optimization Rates

Every visitor to your site is a potential sale, and having visual appeal is the key to reeling them in. After all, people are keen to making first impressions based solely on design, without knowing a single thing our your business, service, or expertise in a topic. In fact, you have mere seconds to attract their attention. To do so, a clean design is necessary.

However, before you begin designing or redesigning your site, it’s important to take a look at the sponsored search efforts you’re making to attract visitors in the first place. After all, if your early efforts are lackluster, no matter how many clean design elements you incorporate into your site, people won’t have a means of transportation to get there.

Showing off your web design starts with better PPC, so it’s important to work with an agency or freelancer to help steer you in the right direction. You can then focus on how to encourage conversions once you’ve successfully attracted your visitors with PPC onto your page. Here are a few clean design concepts that can help increase optimization rates.

Utilize White Space

Nothing makes your site look more crisp and clean than white space. This doesn’t mean you need to have a blank canvas: when it comes to utilizing space, it’s all about finding the balance between space, content, and graphics. White space gives your visitors a break from what’s happening on the page and doesn’t have to be literal white space -- despite the term, it’s more like “blank space.” or “negative space.” “White” space can be any color, though the lighter it is, the more clean the page looks.

Designers are using white space more and more to create an upscale aesthetic for brands. More white space, coupled with close-ups of products, bold typography, and stellar copywriting creates a high-end impression. One of the reasons this negative space is so important is because today’s site visitors can process the page a lot quicker, and busy layouts create distractions that can be overwhelming. If you’re still a little confused, take a look at how other companies are turning white space into potential conversions.

Use Graphics Wisely

A clean web design should use graphics effectively. Read: sparingly. Unless you’re an illustrator and your website a portfolio of your work, it’s important to be careful with how you use your graphics. Start off by making a list or sketching out ideas for the overall goal of your website design. Try to capture those feelings and concepts into just one or two graphics for your landing page, and throughout the rest of your website.

Design With a Grid

Web designers should always design using a grid. There are many benefits to using a grid when designing a web layout (and grids aren’t just for CSS frameworks anymore). Grids are so effective because they create order and consistency in a layout. Grids naturally organize text, space, images, and many other elements of the page. Grids also make it much easier to manage content and design elements on the backend in a way that’s most efficient to the end user.

This underlying structure is essentially a guide for where webmasters can place content and images in a way that’s most consistent with the existing build. There are many different grid types to choose from, each with their own room for creativity, and each designed to help get the designer to where they need to be quicker. Overall, a grid will help create optical balance, create fluid relationships between objects, and provide a foundation for optimal visual alignment.

Card Layout

Implementing a card layout can be helpful for users because it’s a design concept so many people are familiar with. Popularized by Pinterest, the card-style grid is now being used by platforms like Instagram, Google, Facebook, Twitter, and Microsoft. The card layout concept works very well with mobile and responsive web designs, and with the majority of users now using their mobile device for day-to-day web activity, this is more important than ever.

Card layouts are especially perfect for blogs and other content-heavy sites. They make is easier for visitors to scan information, communicate quick stories, and interact socially. Check out this guide to learn more about card design and see how other website are successfully using card design to retain visitors.

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