Innovative Marketing Ideas for Your New Business Brand

As a young and ambitious business person, you will always be on the lookout for how you can get the word out about your brand to more people to help your profits to get higher and expand your mini-empire. If this is the case for you, then you have arrived at the right guide today.

By the time you have finished reading this informative guide, you will have five fantastic marketing ideas that are all original and can help increase the profile of your business in different ways, from engaging local people who live near your physical shop front to making your mark online as well and getting noticed across the country.

If you want to make your business a long-term success in this highly competitive climate, then you need always to be thinking outside of the box and trying new ways to reach more people. This guide will give you the information you need, but it is up to you to put it into action.

Make a fashion statement

The secret to having a good brand identity is, of course, having a recognizable and well-designed logo, but this is useless if no one sees it. One idea to help raise the logos profile in the local community is to have custom patches created with the design of the logo that can be easily ironed or sewn on to bags and jackets, which you can view here to get a better idea of the type of thing that is possible.

This is a great idea because it means that all your staff can have on one of their work bags. Plus, as your brand grows in popularity, a fashion item such as a patch is always incredibly popular with young people and will help to have your brand recognized around the local area as your brand logo begins to pop up all over town.

Life and soul of the party

The second idea for your consideration is to run a promotional event which will give new, potential customers the excuse to come into your shop and check out the kind of things that you have to offer them. There are several steps to throwing a promotional event that you can follow if this is your first time organizing something like this. For example:

  1. Begin by choosing a date and time that lots of people will be able to make, such as early afternoon on a Saturday: This will mean you get lots of foot traffic.
  2. Have a clear goal in mind and work your event around this: Are you primarily trying to get more people aware of your shop or are you trying to make sales that day?
  3. Consider having a discount on your products that day: If nothing else, most consumers can be tempted into a shop on the promise of finding a good deal. If they make a purchase and like what they see, then you are more likely to be able to make these people repeat customers

Hitting the street

This next marketing idea is a bit more old-school but still has proven efficacy (and will be particularly useful if you do decide to run a promotional event). Simply put - hit the high street with some flyers.

In the high-tech modern world that always seems to be moving at a mile a minute, physical advertising might seem as though it is not worth it. But the return to basics and the opportunity to look people in the eye as you promote your business will leave a lasting impression and definitely help to raise your profile within the local community.

To do this effectively, however, you can’t hand out anything that is less than perfection, which is why it is of paramount importance that you follow a guide to designing your own flyers so that you are putting your best foot forward.

Some top tips include:

  • Using a reliable site such as Canva, which can give you well-designed templates to work from.
  • Always use eye-catching imagery that is never stock photos or less than HD quality.
  • Keep to a strict color scheme and think about the connotations of the colors you are using.

Being smart with your online social

Of course, while the praises of physical marketing have just been sung, the importance of having a meaningful social media presence cannot be underestimated either, particularly as you try to appeal to a young audience. You can find lots of social media tips online to help you navigate this latest tool for business marketing, but this guide will quickly walk you through one idea that you will defiantly want to use.

Interlinking accounts

-      Interlinking accounts allows you to automatically publish content across multiple platforms simultaneously, ensuring that you reach the maximum amount of people. Start by getting your business an Instagram account and then changing your settings to publish to a Facebook Page and a Twitter account automatically.

Why use Instagram as the main account?

-      The reason for using Instagram as the main account in this strategy is because it will allow you always to publish meaningful visual content which consistently gets a better online response and engagement.

Man/Woman on a mission

Finally, a great way to market is always to ensure that your businesses/brand’s mission statement is easy to find in all of your marking material. If you can help to get consumers not only buying into your products but also buying into an idea or an ideology, then you can have a really strong base of customers. You can find lots of tips online about how to write a great mission statement, but here a few to get you started:

  • Be clear and concise - no one wants to read an essay
  • Use evocative words that provoke an emotional response
  • Don’t be afraid to be bold and honest - people will respect this

Your small business is one of the most important things in your life and to ensure its success, you need to make sure you do all of these great marketing ideas.


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