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Innovative Offline Methods of Marketing
by Elena Mon, 11/07/2016 - 11:34
These days, a lot of businesses make the mistake of focusing all of their attention upon online marketing strategies. And while it’s certainly important to market yourself online and reach your target audience that way, you shouldn’t neglect the benefits of offline marketing methods, such as the innovative offline tactics, listed below.
Pop Up Experiences
Pop up experiences are really popular because they give businesses the opportunity to meet new people directly and in a totally new environment. For example, you can set up a pop up retail experience in a local shopping mall, where you can be front-and-center and showcase your products to people walking by as they shop. A retail kiosk like the type that you can get from Westfield Specialty Leasing is a fantastic way to reach new people and let them see and sample your products in person, as well as make purchases right on the spot.
Trade Shows and Conferences
Conferences, trade shows, networking events, etc. are all often looked over by business owners, but they can be an invaluable way to showcase what your brand is all about. If you purchase a vendor table or booth at one of these events, you can have your team on hand to meet with potential customers, answer their questions, collect their email addresses for your mailing list, and sample your products. Again, it’s all about directly interacting with consumers and showing them, rather than merely telling them, what your products can do to enhance their lives.
Become a Speaker
Even if you, as the business owner, aren’t totally comfortable getting up in front of an audience and speaking about a topic that you’re knowledgeable about and that represents what your company does, you may be able to find someone within your organization who’s willing to speak at special events. By becoming a speaker, you can spread your message to a new audience and discuss the things that you’ve done to make yourself the leader that you are today. By proving your expertise in your field, people will start paying attention, and they’ll be more inclined to make a purchase from you if they believe in you and your skills.
Leaving Your Business Cards at Other Businesses
Are there any local businesses that allow fellow businesses and entrepreneurs to leave their business cards out for customers to pick up? Then it’s definitely time to take advantage of this super simple way to reach new people. For example, there may be some restaurants in your area where you can drop off a small stack of business cards, or perhaps a great little retail store or bookstore that can help you. It doesn’t guarantee that anyone will pick up your cards, but it’s an easy and free strategy that can definitely help generate more business.
These are just a few of the many innovative offline marketing strategies that businesses are still using today, in addition to their online marketing plans. Start implementing these tactics today to reach a broader audience of people who will want to support your brand.