Legal Marketing: 5 Ways to Put Your Law Firm on the Map

If you are a marketer for a law firm or the owner of one, then you need to get on the map as soon as possible. Without first getting the attention of your potential clients, you can’t make the splash that is crucial to growing your firm past the early stages. But using the right methods and advice is crucial. Make sure to implement at least one of the methods below to start getting the traction that your firm deserves.

Press and Events

One of the best ways of getting attention is to get the press to cover you. You could do something controversial to accomplish this or you could go the other way: do something for the community. By hosting an event, you can be mentioned as a sponsor and everyone attending or watching the event will soon know your name.

Cold Outreach

The art of the cold call is quickly becoming a lost one. If you aren’t willing to pick up the phone and call potential clients, then your law firm gets to stay small. Make a list of people who could benefit from what you’re offering and get in contact with them. And don’t rule out emailing either.

PPC

Sometimes, you need to spend money to make money. That is the case with PPC. However, PPC isn’t expensive if you don’t want it to be. You can pay only for the clicks through to your website instead of just for “impressions” which means someone saw your ad on their screen. If you optimize your campaigns right you’ll make a profit from online ads.

Networking and Development

Sometimes you need to get out of your own office and meet other attorneys. Look for events where you can improve your skills as a lawyer, such as the Rainmaker Retreat, Tony Robbins events, or local Meetup.com events. This will add more to your insights and increase your ability to compete.

SEO

SEO (Search Engine Optimization) is the art of ranking higher in the search engines. You likely already know this term. Now it’s time to start writing more content or hire someone so you can play the long term game and not just the short term.

When it comes to getting more attention for your law firm, you need to use the right strategies and techniques. This is crucial. Without a solid game plan, you could miss out on valuable opportunities to get more clients and speed ahead of the competition. So use the advice above and put your law firm on the map sooner rather than later.