Local SEO Marketing Software and Tools

Local SEO is crucial to help improve your business visibility to your target customers.

When prospects search for products related to yours on Google, for example, “furniture shop in Las Vegas,” they’re more likely to get local organic results first, especially if they are using Google for their country.

A recent study has shown that 46% of all searches on Google are local.

For your website to appear in front of your target audience, you need to optimize it for local searches. The whole process can be very tedious. However, in this article, you’ll find 13 useful tools you can use now to help make it easier.

1). Local SEO checklist

Local SEO Checklist is a great tool, as it gives you a simple step-by-step checklist you can use to ensure that you optimize your website for local search users effectively.

The tool tracks your progress as you use it. It’s worth using for any web marketer who wants to optimize their web pages for local consumers properly.

2. Ubersuggest 

Ubersuggest is a keyword brainstorming tool for online marketing experts and businesses. Do you want to create high-quality content that will drive traffic to your site from search engines? Doing proper keyword research isn’t optional.

Ubersuggest is a simple tool that allows you to quickly find hundreds or even thousands of SEO-friendly keyword ideas for your SEO campaign.

3. Ignitur 

When it comes to local search engine optimization management software, you’ll agree with me that managing the various campaigns, daily tasks, and completing your project is critical to your success. So, how do you manage these projects?

You can use Ignitur.

Ignitur is a full-suite project management software designed for both web marketers, it doesn’t matter where you customers are located (be it locally or globally). 

Ignitur provides a snapshot of all your analytical information in one central dashboard—it integrates with Google Analytics, Search Console, Facebook, Ahrefs, Moz, Page Speed, Keyword Trends, MailChimp, and more.

Take the guesswork out of marketing. Use Ignitur to gain deep insights on which tasks you need to attend to right now. Collaborate with your team members, and enjoy seamless communication.

More importantly, this tool helps you get valuable data from Google Analytics, MailChimp, Ahrefs, Moz, and more.  

4. BrightLocal

Performing local SEO for small businesses can be a bit challenging. However, an effective tool like BrightLocal can help make things easier.

BrightLocal allows you to track your local search rankings, audit citations and NAP (Name, Address, Phone number), audit your Google My Business page, white label reporting, monitor online reviews, SEO sales and audit report. It’s a tool that should be integral to your local SEO agency.

5. Google Mobile: Test Your Site 

It’s now easy to determine how mobile-friendly your website is. With the Google web-based mobile testing software you can determine whether your web pages are mobile friendly or not.

Fortunately, it also gives you suggestions on where and how to improve your site’s mobile-friendliness.

More so, studies have shown that 50% of consumers who do a local search on their Smartphone visit a store within a day.

Nowadays, your customers are on mobile, therefore optimizing your website for local mobile search users is a must—because if your website isn’t well-optimized for mobile, you would be losing a lot of mobile clients/customers.

6. UpCity Free Website Analyzer  

UpCity allows you to get SEO report for search terms in your location by entering your important keyword and your location. It then generates your SEO score and report in an appealing interface.

7. Moz Local 

Moz Local helps you find your business listings on several directories in your locality, including Google My Business and also, it checks that you’re listed on the major business listing directories in a particular geographical location.

All you need to get started is your business name and Zip/Postal code.

Once you find out the directories you’re not listed on or that has shabby information about your brand, it makes it easier for you to fix and verify your business listing information on the major local business directories in your area.

8. Copyscape 

While plagiarism is unethical, it can also hurt your reputation and organic search performance. Sometimes, you might not have directly copied someone else’s work, but maybe you coincidentally wrote the same sentence as someone else on the web.

Google isn’t against duplicate sentence or paragraph per se, but a substantial blocks of duplicate content on your page or pages can hurt your rankings.

You’ve got to be super sure that your content is unique. That’s where Copyscape comes in. Copyscape helps you to check how much unique your content is—100% uniqueness is ideal.

Here’s what MOZ has to say about duplicate content:

“When duplicate content is present, site owners suffer rankings and traffic losses, and search engines provide less relevant results.”

And Google says:

 “...we'll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.”

8. SEOBin 

SEOBin gives you insights on the title and Meta descriptions your top ranking competitors are using. There are very few tools with similar functionality. It can give ideas which you need to tweak your Meta tags to improve your search rankings and traffic.

Conclusion  

Paying attention to local SEO can help you increase your business’ visibility and take your business closer to your customers. However, using tools like the ones we’ve talked about in this article will help you reduce the bulk of the work you’d have done manually.

So, you can look at the tools that best describe what you’re looking for and use them to set up campaigns, collect user behavior data, and optimize your pages properly for search users.