Make It Your Business to Blog Effectively

Regular blog posts are one of the top keys of increasing web traffic.  Yet, for many website owners, publishing at least twice a week is no simple objective.

In order for this to happen, many businesses are turning to a strong alternative to posts only from the company.  Guest posts are gaining traction for good reason - with businesses as well as search engines.

More Irons in the Fire

It is obvious that having guest posts can increase your post frequency, which leads to more traffic.  However, this is not the only benefit of having quality guest posts for your business.

One of the best benefits of having guest posts is the audience that will come to your page. 

Posters that have a strong social media presence will normally include their guest posts on Facebook, Twitter, and Google+, which will bring a distinct audience to your site.  This in itself can be worth it, easily, as you (hopefully) convert them as loyal readers and/or customers.

You also cannot underestimate the power of a unique voice. 

Every writer is different.  A different style, different topic, different approach, and/or a different post type might be what your blog desperately - just to keep your audience on its toes.

Change is good.  At least, change can be good!

Selecting Quality Content

A lot of businesses recognize the importance of quality content.  Yet, when it comes to regular posts or guest posts, the value isn't there. 

From the internal staff or the marketing company to the guest posters, there is no attention to quality content and posts that bring SEO value.

Would you rather have two quality posts a month or eight "passable" posts?  The latter may draw more web traffic, but people can easily see through a bad post.  The same sentiment is true for posts that are highly "salesy."

When you choose a guest posting company, don't sacrifice quality. 

Look for guest posters that right solid content, can get it delivered on highly-ranked websites quick and efficiently, and promote those articles via social media once live.

Whichever way you go, look at companies and writers that can provide value to your audience.  These posts must stand out and integrate in your business' blog, which is no easy task.

At the end of the day, never skimp on quality content that seamlessly works with your SEO and social media goals.

About the author

Brian Neese is an author that specializes in content marketing, social media, and SEO.  He writes about technology, Hadoop, and much more

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