Marketing 101: How to Bring in Profits for your Home Business on your First Trade Show

Growing a home-based business from the ground up can be both challenging and exciting. With your hard work and determination, you may have enjoyed some moderate success up to this point, and you may be ready to host a booth at your first trade show in the near future. There is a cost associated with hosting a booth, and you may be wondering what it will take to turn a profit from your attendance at the trade show. By focusing on these points, you may increase your chance of success.
Attract Attention with a Great Design
Trade shows are busy, crowded environments, and it will be easy for your booth to blend into the crowd. When this happens, your booth will receive minimal attention from passersby. You must find a way to attract the eye of your target audience, and one great idea is to invest in a quality booth design from a company like ETDisplays. This is an investment that you may be able to continue to use at future trade shows, but you may find that it pays for itself after the first event.

Include a Demonstration
A well-designed and eye-catching booth may draw your customers into your space, but you need to do something to keep them engaged and to sell them on your products or services. One idea that works well for many businesses is to include a demonstration. This may be a very small teaser demonstration or a full demonstration. It can bring customers to you in masses and create a buzz at the event when done correctly.

Find Cost-Effective Solutions
A key to turning a profit at a trade show or at any event is to avoid spending more than you make. You want to do what you can to attract attention and to sell your customers on your offerings, but you want to do so in a cost-effective way. Invest in items that can be used at future trade shows, and invest in quality items that may have universal or evergreen benefits for your business.

Highlight the Action Customers Should Take
At the event, it is important that you highlight the action you want your customers to take. Do you want them to make a purchase on the spot, to sign up for a newsletter or to schedule a personal consultation with your business? You may ask them to commit to a purchase or a consultation, but you can also offer a secondary and less committed option for those who are not yet ready to take that big leap at the event. Offering a secondary choice allows you to gain some benefit from those who are on the fence.

Attending your first trade show can be both exciting and stressful. When you have the right plan in place, you can more easily generate the successful outcome you desire from the event.

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