Marketing News: 2018 Will Be the Year for Disruptive Marketing Trends

Every year marketing trends see some amount of change, and that is to be expected. As technology advances and consumer interests evolve, marketing strategies need to follow suit. In order to reach consumers, it is vital to reach them on their level. It is all about where their interests lie and how they want to be marketed to. That is the new millennium for you and why 2018 is projected to be the year for disruptive marketing trends – out with the old and in with the new.

A More Detailed Focus on Corporate Accountability in Our World

For several years now, marketers have understood the Millennial mind and what it takes to reach them. Unlike Boomers and Gen Xers, Millennials are all about causes. If your company has what is often referred to as a corporate citizenship mentality, otherwise known as corporate accountability, they are more likely to respond to marketing.

It’s all in how you present your corporate citizenship mission that will open the gates for your marketing efforts. Watch market news on sites like consolidatetimes.com and you will see that many titles appeal to global and social responsibility. There will be a much more concerted focus on corporate accountability in the coming year.

A Bold Move to Brand Purpose

Taking all of that into account, brands will move towards wrapping their corporate citizenship mission into their brand purpose. From defining their brand as separate from their mission, the disruptive marketing trend in 2018 will see those two concepts merge. Marketers will make a company’s mission a vital part of that company’s brand. The two will be inextricably bound.

The mission of the company will be to accomplish social or philanthropic goals as part of what they are, rather than in addition to what they do. Brand purposing means that corporate responsibility is a core value central to their operations.

A Bigger Move from Reasoning to Emotion

Also, you will find marketers moving from reason to emotion. For as long as anyone can remember, marketers sought to reason with their audience. You should buy this product from this company and then they would explain why. Millennials aren’t having any of that. They don’t want to be reasoned with. They want to love or hate what you are selling. It really is just that simple.

If you can appeal to their emotions, you stand a better chance of selling to them than if you simply tell them why they need what you have. The purpose of what you are marketing is secondary to their feelings about your brand and your products. This may be the year to change fashion trends if you can reach the emotions of your audience. If you can do that, you will have disrupted an age-old marketing strategy based on logically creating a need and then logically answering that need. In 2018, you will be appealing to the emotions of the consumer.

Get ready for a year of disruptive marketing trends in the making. Watch for emotional appeals and brand purposing in everything from content marketing to popups.