Employee turnover is costly regardless of the industry. Companies with high turnover must tackle the direct costs of constantly recruiting, selecting, and training replacements. Indirect costs can also be involved when a company has high turnover. These can include a reduction in morale, declining productivity, a lack of customer satisfaction, and less innovation. At a manufacturing company, the loss of one trade worker cost them $53,000 in direct costs. These costs included overtime for employees who had to fill in for the missing staff member, the cost of recruiting a replacement, as well as training the new staff member; all of which do not include the salary and benefits of the new employee.

Customer service is potentially the most important part of any sales process. Research has shown that if you receive fantastic customer service you will experience the same feeling as when you are told or find out you are in love. This is obviously a principle which needs to be promoted in staff. A regular staff survey with the following questions will help assess how engaged your staff are and whether they are equipped to offer this level of customer service:

It doesn’t have to be the New Year to make new resolutions. In business we call these goals. If you then add specific plans and actions to achieve these goals, you are well on your way to creating a business plan.

While some successful businesses have lengthy and detailed business plans, they don’t have to be. Why make things more complicated than they have to be? You can create a business page on a single page. That’s right! One page is enough to provide clarity for you, your staff, potential investors and clients. This is a classic example of KISS (Keep It Simple Stupid).

As humans, we tend to feel things, all the time. Joy, happiness, sadness, intrigue, disgust…. the list goes on. When it comes to purchasing products many consumers base their decisions on what to buy off of how they feel. Recently, Father’s Day was a time everybody felt the need to dedicate some lovely gifts to the man who brought them to this world. And businesses used the same concept to generate more sales and earn the goodwill of their employees and customer base. This is why it is so important to make sure that any products you are selling invoke the right feeling in your customers. But how exactly do you add feeling to your products?

Starting a business can be exciting and challenging at the same time. It often gives excitement to people who are eager to offer a new product or service that they think will meet the needs of their target audience. But it is also a challenging process because of the work involved before the launch and during the period you are sustaining the business moving forward. This applies to any type of enterprise regardless of size.

There is a close connection between psychology and advertising. The best marketers and copywriters have always understood that in order to influence people, they have to understand how the human mind works. That is why so much has been written and hypothesized about the psychology of advertising. You can take advantage of this connection in your own marketing campaigns by keeping a few key principles in mind.

Celebrities, from singers and actors to directors and athletes, have all the money to start their own business but unfortunately, not all end up successful. Many of them often start with great excitement as they are able to fulfil their entrepreneurial dreams. Towards the end, however, certain things go out of control resulting in the failure of their business.

Businesses need to make sales and earn revenue to survive in a very competitive setting. When sales goals are not met for extended periods, there's a likelihood that the enterprise may fail with the owner forced to declare bankruptcy.

Employees are the most valuable asset in any business. Time and money invested in training can be quickly recouped when a motivated employee assists in driving the company forward. All businesses should spend time explaining the company goals to employees and ensuring that every employee feels a part of these goals. This will ensure they remain committed and loyal and thereby assist the company in achieving its goals.

Whether you run a company with thousands of employees, hundreds, a few dozen or even just a handful, are you encouraging all your workers to do their part to save the company money?

As many business owners have discovered in recent years, even the smallest of efforts on the part of management and employees to save money can make a difference in the company’s overall bottom line. When management and workers pull together to save green, everyone on staff ultimately is the better for it.

No doubt you've heard about how easy it is to monetize your business site.

If the Internet crowd is to be believed, you can make enough money to live on just by monetizing your site. And apparently, if moneyjunkie and livinthedreembuddy are correct, it doesn't matter if your site is a blog about ceramic elephant collecting or a review site about damask tablecloths.