Your company’s value proposition is a description of what sets it apart from competitors. Why should people buy your product or take advantage of your service rather than purchasing it from a competitor? Your value proposition should answer that question, and if it can do so emphatically, you’ll be more likely to conquer the market. Keep reading to get some ideas about how to write a winning value proposition.

If your social media game is lacking a little punch, what do you plan to do about it?

For many business owners, the difference between success and failure can hinge on how much time and effort they place on marketing and especially social media. Failure to do so can lead to missed opportunities to connect with consumers, ultimately impacting one’s cash flow.

There are all kinds of clichés and clever sayings about looks and design. But as the great Steve Jobs once said, design isn't just about looks—it's about how it works, too. A good design with good imagery can be just as effective as the written content you provide on your website. Imagery can enhance your content, or if you prefer, it can be your entire message.

Image Isn't Everything, But It's Close

Just as they say that the clothes make the man, good, effective imagery can make a great website. Images can make a great impact with users, whether you're redesigning your website or just making a few updates.

For businesses of any size and in any industry, there is nothing more crucial to success than financial stability and reliable cash flows. It might not be the most glamour aspect of enterprise operations but without the right financing being in place then no company can realistically hope to maximise its competiveness.

With that in mind, let’s take a look at 5 ways businesses can currently access finance beyond traditional sources.

eBay has grown from a small auction site to become one of the largest e-commerce sites on the Internet. Selling items on eBay can be a lucrative venture if you know what to sell and how to market your products. Posting a few “antiques” for sale that you found in your garage and hoping for a sale is not the best way to discover your selling potential. To become the best eBay seller possible, the following advice will teach you proven methods and tools to use to secure your financial success.

Most businesses recognize the value in improving efficiency across the board. Improving efficiency can be achieved in several steps. Here are seven ways to make sure your business running at optimal efficiency.

Have fewer meetings. Meetings tend to take up a lot of time. The time spent in meetings on a monthly basis can quickly add up if they are held too often. One of the quickest ways to increase efficiency is to reduce the number of meetings by 50 percent.

It can be very hard during a negotiation to keep your feelings under wraps. This is particularly true if the deal is very important to your future, or it has to do with a subject close to your heart. Unfortunately, if you let your emotions show it is likely that the deal will not turn out the way you hoped. It has been suggested that women are more likely to get emotional during negotiations than men, but the truth is that this is irrelevant. It is essential to keep emotions in check in order to succeed in business. Here are several impeccable tips that will help you negotiate without getting all emotional:

What are some of the top assets of your business?

For many business owners, those assets include their overall financial status, the employees who are the strength of their company, and their ability through marketing and advertising to attract new business.

It’s tax time and the IRS is ready to receive your small business’ information from the past year. Can you guess who else is waiting for you to file, probably even more eagerly than the federal and state governments?

Life in sales isn't fair. You know that. Some salespeople have more than their share of difficulties, and some salespeople get more breaks than they deserve.

What fascinates me is how salespeople respond to their difficulties. Some of them use their difficulties as an excuse for their lack of achievement, while others use their difficulties as the motivation for their success.