Any successful company or business was once a start-up. Some crucial decisions made in the initial stages determine whether a business succeeds or not. When starting a business, people often fail to manage funds. The way you spend the money on the start-up determines how quickly you will start making profits. Every start-up must pass through an initial rough phase before the business picks up. To survive this period, you need to invest your money cleverly at the beginning. The following sections give you some ideas on saving the money on start-ups.

Ultimately, almost all promotional strategy consists of a mix of specific promotion types. Each of these delivers the organisation's message in a different way: reaching different parts of the buying public at different points in the buying process. Though there are thousands or millions of different ways to combine them in your promotional campaign, almost every campaign uses one or more of just seven different promotional types: personal selling, direct marketing, advertising, public relations, sponsorship, sales promotion, and digital. 

Before we dive deep into them, you need to know who you are selling to. What is your ideal marketing persona and how to market in the age of controversy?  

There are things that new businesses can’t ignore getting right away, such as new inventory and replacements for key staff members who leave. Then there are the things that every business tends to ignore getting right away. Some are harmless, while others are less benign.

New Servers

Servers are expensive and, unless one happens to be failing right now, most businesses prove willing to let it go until a crisis emerges. With the wide availability of cloud-based services, which promise to make in-house servers obsolete and boost revenue, new servers can look unnecessary. Putting off server upgrades or a transition to the cloud, however common, can jeopardize your business as security vulnerabilities pile up with old hardware. Make sure you at least start out with a good secure system to keep files safe.

Entrepreneurs are high-energy people driven by the need to succeed. I have experienced this in myself, my colleagues and the students who attend my entrepreneurship class at USC. Respectfully, the term successful by its very nature is a subjective and personal term. However, in the business world it is usually defined by the amount of money you make.

It has been over twenty years since I was a young entrepreneur. As I write this article I find myself drifting back to a time when becoming a successful businessperson was the most important thing in my life. Back then I had set a ridiculously high standard. I wanted to be just like the successful business people I watched and admired. If I was to achieve true success, CNBC would contact me for an interview.

You've got a great product. You know people will love it. So how are you going to distribute it so people can buy it? Here are seven ways to distribute your products to grow your business.

Distributing locally

Distributing products locally has several advantages including the ability to network and combine costs with other business owners in your area. Consider approaching local stores and boutiques to see if they would be interested in carrying your product. You can meet local business owners through activities sponsored by your local Chamber of Commerce.

Is your small business ready for better customer and business insights?

Many small businesses are realizing that big data can offer them just those things, and with that kind of value it's worth the work to implement a big data strategy.

But the fact still remains that big data can seem like a big task, and one of the first questions is "who is going to analyze all this"?

Are you looking for ways to make your business even more secure? If not, perhaps you should be. With business crime, and cyber theft on the rise, it pays to take extra precautions and ensure the safety of your company, its employees, and its assets. Security has greatly advanced in it's developments these past few years. Take a look at some of the ways you can better provide protection for your business.

Moving an entire company with multiple employees is not the same as moving a family. The difficulty depends on the size of the company. You must work quickly and pack as thoroughly as possible. There are 5 effective ways to relocate your company.

1. Organize Properly

If you are leading a big commercial move, stay organized at all times. If you are too preoccupied, hire an assistant. Know the exact items being moved, where the items are being stored temporarily and where the items are being sent. Use a checklist that involves making calls and counting inventory.

Notorious thinkers like Sun Tzu and Machiavelli advise total absence of compassion during a negotiation. Those who adhere to their philosophy arrive at the negotiation table all set to annihilate the enemy, even if that means using dirty manipulation and deception techniques to attain their goals. The approach works perfectly because naive or unprepared individuals cannot understand that some would do anything to get what they want, even if that means being ruthless, cunning and devious.

People often ask me how do I manage to be successful at work and mother of two beautiful daughters at the same time. They find it very difficult to believe that I work at home where I also care about my girls all day long. I agree that it might sound impossible to be successful as professional and as a mother at the same time, but, I must say, when there is a good will and real commitment everything is possible.