With the art of storytelling, you have established a strong connection between you and your prospect. Brand stories have bridged the gap between features and benefits and the deep emotional reason that makes the customer buy the product.

How would your business benefit from a tool that helped you hone in on your customers' desires, allowing you to deliver a more focused and ultimately more profitable service?

Big data can seem messy and overwhelming, but it offers your business just that - the chance to really analyze your customers and market, giving you a competitive advantage.

In answering the question “When is the right time to examine your business?” the best answer to that question would not be measured by unit of time. There is not fixed duration to this answer, nor is there a one type fits all reply. Preparedness is ultimately the best answer to this question, yet preparedness is defined differently by different business ventures. Instead of solely basing preparedness on time, the following steps listed below can guide the aspiring entrepreneur in business examination.

If you decided to launch your own business and have relied heavily on your passion for the industry, or your strong work ethic, you likely feel a little inexperienced. Plenty of entrepreneurs get their business started with very limited business experience, however, eventually this will catch up to you. If you have started your own business and are quickly learning that you're in over your head, there are still ways to gain business experience without going to business school. If your business is already off the ground, you'll have to catch up quickly, but once you start to learn the ropes, your business will benefit greatly from your knowledge. If you're a new entrepreneur looking for ways to up your business game and gain some real-world experience, read on for a few ideas to help you learn the ropes before it is too late.

Changing locations can be a big deal for a business, but it can also be a great opportunity for change. When moving to a new location, it may not be such a bad idea to splurge a little bit to get better use and suitability out of your headquarters.

Comfort

Not to suggest you buy memory foam computer chairs and shag rugs for every office, but you want your new location to be a comfortable place, for you, your employees, and your clients. Spending a little bit more on those comfortable chairs for the conference room may be all it takes to make you and your employees happy. When it comes to working you want to be in a place you feel welcomed in, without so much relaxation you forget to work.

As a business owner, it's important to recognize the importance of the in-store environment. Below are four examples of businesses that create an unforgettable in-store shopping experience:

• Trader Joe's- Much of the success of this grocery chain has come from the store's ability to accommodate the unique needs of its ethnically diverse clientele. Also, Trader Joe's has traditionally obsessed over customer connections by avoiding typical grocery store equipment that could possibly interfere with human interaction. For example, Trader Joe's was for years reluctant to install scanners at checkout, fearing that the "pinging" sound they make would obstruct conversation. To this day, Trader Joe's discourages loud announcements via intercom that interrupt interactions throughout the store.
  

Incorporating mobil apps into your business plan can lead to serious success. There are thousands of apps out there, so which ones do you incorporate? Here's six apps every business owner should have.

1. Evernote

As a business owner, you’ve got plenty of ideas. Chances are, your mind is full of ways to advance your company and improve your products or services. Evernote keeps all your thoughts in one place. Organize notes, pictures and documents easily. No more losing scraps of paper that detail your business strategies!

No one ever says when they are young that they dream of one day growing up and doing something that feels like a chore and loathing every minute that they spend at work. However, despite the fact that no young person in their right mind would ever say this, it ends up being exactly what so many people do when they grow up. If you really want to have a happy and fulfilling life, the best way is to find a way to turn your passions into your livelihood. Here are some tips on how to turn your talents and interests into a successful business.

After working hard to have a successful business, it would be a shame to lose it due to some unforeseen circumstance or catastrophe. This is why it’s so important to have a good commercial or business insurance policy in place. Here are some helpful tips on how to find the right business insurance for your company.

Small business owners need to have the right software programs in order to keep their businesses running smoothly.

While some of them choose software programs that are specially tailored to their business needs, others try to save money by getting cheaper out-of-the-box programs.