What is marketing if not a way to get on peoples radar and impress them? But what happens when you do get on their radar but don't impress them? You have wasted your time, energy, and money. People often view you and your business through that first lens they see you through. It is also equally true that in this 24/7, interconnected, wired world, there are a lot of different ways to make that great first impression. Here are three:

In the modern business world, your competitive advantage is purely driven by how tech-driven your business is. In one of her articles on IdeaCafe, Jayla Barnsen had proposed five tips to enhance the technology process in your business. One of the most critical pieces of advice was to finalize on a long term plan to deploy technology at business to make life easier while dealing with workers, suppliers and customers. This article will take you through a brief overview of how this can be achieved.

If you want to offer your customers good customer service and potentially increase your sales, make sure your small business is wired for credit card transactions.

Data by Intuit shows that businesses who accept cards often see an upswing in sales - yet 55% of businesses still don't accept credit cards. 

What are some of the reasons your business needs to accept credit cards? And how do you get ready for credit card payments?

Competition to attract and keep customers is tough for small business owners. Keeping customers happy means keeping their dollars at your business. According to Desk.com, 75 percent of customers spend more money with a company because of positive customer service experiences. How can you keep your customers happy? Check out these three categories of ways to attract and keep customers at your small business.

The state of the economy isn't the only negative factor for the average American worker. Gallup reports 70 percent of Americans feel disengaged from their line of work, stating there's not much to be happy about besides the paycheck. If you feel like the rat race is about to get the better of you, change your attitude and daily schedule to better improve your mood and productivity.

In the past, offices were typically dull and uninspiring places with rows of cubicles and industrial carpeting.

However, over the years, many small businesses have realized the importance of making their offices warmer and more inviting.

The modern office is one that features vibrant décor and comfortable furnishings, and it is designed with the purpose of making both employees and visitors feel at home.

Every type of business has workplace safety issues that are unique to its particular industry. But despite differences in workplaces, most employers do have safety issues in common that they all need to address.

Having the right investors can help small business owners build a strong foundation for success.

Besides providing additional capital, investors can offer useful ideas and resources that can improve the efficiency and effectiveness of your business activities.

When Mary Barra was appointed CEO at GM, the story made waves. She is the first female automaker CEO, and unquestionably one of the most qualified, having worked her way up the ranks since the age of 19. What is her agenda for GM? Barra herself has defined it this way. "There is no left or right turn," she has said. "We want to accelerate."

It isn’t the early 90s anymore. Today, if you run a company and want to make a decent profit, you definitely need to have an Internet presence with a strong marketing strategy. To do this, you should use a multi-faceted approach and have an SEO, advertising and social media plan. In fact, with a solid social media strategy, you can increase conversions quickly. With this in mind, here is a quick guide on how to turn your Facebook page into something that customers will be excited to visit.