Value and price are very different. We have all had the experience of going for the cheaper version and realizing oops, we got what we paid for – that's the play between price and value. Price is the amount you want the customer to pay, while value is the the real or perceived worth of what they're paying for. The trick is to price goods and services in such a way that our customers feel they are purchasing a quality product while not turning them off by pricing so high that they go seek a less expensive alternative.

Filing for bankruptcy is not a fun experience.

It’s frustrating, sad, and quite literally taxing. On top of all that, i’s important that your founders know when to make the final call to file for Chapter 7, 11 or 13.

Remember sitting around as a kid and coming up with all sorts of crazy ideas of things to make or sell?

Maybe they weren’t so crazy, and now you are all grown up and still have great ideas to work with. But now what do you do? It’s a long road from idea to business but you can do it with the right thoughts, questions, feedback and backing.

One of the more common concerns for small business owners in their second or third year is keeping their regular customers and continuing to grow.

The Small Business Administration (SBA) says that around 70% of businesses survive for two years, but only 50% survive past their five-year marks. The likely cause for that steep drop is that the failed businesses didn't keep on growing past that initial "newness" phase.

Companies often don’t realize the many small ways they can save money. When business owners are focused on the day-to-day minutiae of running a business, it’s easy to overlook small costs that add up over time.

Thankfully, it’s also easy to stop losing out and start capitalizing on areas where your business can save. A few simple changes in areas often overlooked can slash business costs dramatically.

In the world of business, things can -- and do -- go wrong.

• A fire or natural disaster could destroy the office you work in.
• A client could sue the business for damages.
• An employee could get into an accident while driving a company car.

Email marketing is a form of marketing that is relatively easy, cost-effective and – if done right – can yield serious results.

Basically, email marketing is communicating to your customers and potential customers via email. Since almost everyone is online nowadays, it’s considered a much more effective form of advertising than print mail or newsletters, which typically get thrown away.

Technically, the Great Recession is now well behind us in the rear view mirror, but you might not know this based on the continued slow growth of the nation’s economy. GDP growth during the tepid economic recovery has been far slower than past recoveries and the national unemployment rate remains stubbornly high as well.

Communication is key to the growth and success of any business large or small.

Without it, businesses would have to rely on pure luck in order to reach customers. Fortunately, communication comes in many different forms from online marketing to a standard phone call. But, business communication through VoIP has particular benefits.

Hassle Free With VoIP

The internet has been the premier shopping destination for a long time now (more than 85% of internet users worldwide consider themselves online shoppers), but that doesn’t mean the experience has stopped evolving or growing. In fact, global e-commerce revenues are expected to grow to nearly $1 trillion in 2013.