An interview with Justin Premick, Director of Education Marketing at AWeber

Idea Cafe had the opportunity to talk to Justin Premick, Director of Education Marketing at AWeber, who was happy to share with us his insight on email marketing for small businesses. Enjoy!

Competing For The Customer - 4 Great Tips To Creating A Higher Expectation Of Customer Service

It is widely agreed that a high level of customer service contributes significantly to customer loyalty and results in return business. How often have you been affected by bad customer service at a local restaurant or petrol station and decided not to go there ever again because it appeared that the attendant didn't care?

Important factors that play a role in running a successful business

It’s funny how fast times fly’s when you’re having fun and getting things done! Since winning and receiving the 10th grant from Idea Café just a few short months ago Custom Flipz has learned many lessons, experiences have been gained, and failures have been overcome by successes.

The New Google Plus One Button-Add it Now to Your WebPages

I have to admit, that viewing webpages today's means viewing a whole bunch of buttons everywhere. I see a button for Twitter, Facebook, Wordpress, Linkedin , etc.  While I understand that many web developers are more than happy to add these button to help spread their content, many more take adding buttons with a grain of salt.  So that now that Google +1 has created their own "Facebook Like" button, should web developers, SEO, and SEM professionals start adding it to their site? The answer is Yes!

What did you learn from the last sale you lost?

Your ability to be professional and appreciative in listening to what the customer shares with you will help ensure you have a good relationship going forward with that person.

My mom always used to tell me how we learn more in life from our failures than we do from our successes, yet for too many of us in sales this concept doesn't seem to sink in.

Online Affiliate Marketing - Building Your Foundation

An online affiliate marketing business offers great potential to just about anybody looking to have a successful business on the internet. It is important to recognize however that most successful businesses got that way by building a strong foundation that allows for stable and continual growth! It is therefore important that as your affiliate business begins to prosper that you take measures that will help promote its growth into the future.

How to Determine Who Will Be the Social Media Voice

One of the most important social media decisions that needs to be made is who will be the voice that represents the company and brand.

A big part of online promotion is creating content that can be shared.  This includes email newsletters, article submissions, press release distribution, and blog post writing.  Social media is a great place to share this high quality content once it has been created.  Social media is important for numerous reasons.  It helps to build a brand and improves SEO.  Businesses are realizing that it’s not just a fad and that it’s time to get involved, if they haven’t already.  One of the most important decisions that needs to be made is who will be the social media voice that represents the company and brand.

Small Business: Capitalize on Customer Service to Compete

It’s the little things in business that can mean the difference between success and failure, especially at the small business level. A prime example is customer service. What were once simple courtesies — offering a credit card processing option for all purchases and following up with customers to make sure they’re satisfied with their purchase — are now basic consumer expectations.

When SEO may not be worth the cost…

Everyone wants to be at the top. Similar to many new website owners that believed owning a website meant business would subsequently be automatic, the majority of executives and business owners purchasing SEO believe that being at the top means their business will flourish, have thousands of visitors and hundreds of new orders. They rely heavily on the inaccurate data provided by third party SEO tools, Google Adwords Keyword Research and Keyword Tracker.

How to Increase Focus When Working Online

It is important to learn how to increase focus when working online since there are many distractions to contend with that decrease your work productivity! In order to have a profitable business on the internet your work efficiency must remain at a high level since in most cases you are working alone! Therefore any way in which you can better focus your efforts will contribute to the increase in work productivity you want and need!

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