Online Store? 3 Strategies To Keep Transactions Safe

The Internet can be a wonderful thing when it’s used properly. In just seconds, consumers can access the best deals on quality Christmas gifts and must-have goods being sold across the world. Unfortunately, with the good, there’s also bad. While the World Wide Web can be used as a tool of convenience, it can also be misused by fraudsters and hackers as a cloak of darkness. If you have your own online store, it’s your duty to your customers to take all the necessary steps to keep transactions safe. Here’s how:

Choose A Secure Platform And A Secure Connection

One of the quickest ways that shoppers can be hacked in the process of buying goods via an e-commerce store is by using a public WiFi connection. Tech experts beg shoppers not to visit a local McDonald’s or Starbucks with a free WiFi hotspot if they have intentions of buying anything that’s connected to their credit cards or banking information. The same goes for connections being used by the store owner.

There are plenty of different types of platforms that you can use when you’re setting up virtual shop. You’ll need to do your homework to find out which platforms are most reliable today. Hackers and their capabilities advance every day. That’s why choosing a platform that strictly uses the more sophisticated programming language referred to as object-oriented programming is a must.

Not only is a secure platform written in object-oriented computer language necessary, you’ll need to secure your connection to the Web as well. Using Secure Sockets Layer certificates for authenticating can help to ensure that any data that’s in transit over the Web is encrypted. SSL security practices don’t just help prevent fraud, the SSL certificate seals let informed customers know the online store is safe.

Never Leave Your Shoppers Vulnerable By Storing Your Customers Data

Customers love the convenience but that doesn’t mean that want their private information to be up for grabs when would-hackers go looking for sensitive data. It’s crucial to focus first on choosing secure platforms for your e-commerce tasks, but as a store owner, you also have to consider what’s being stored in your electronic filing bins.

Just like at a physical brick-and-mortar location, your store can only be robbed for sensitive customer files if it’s there to be robbed. By choosing not to store old records that may include credit card numbers, bank account routing numbers, and addresses in your store database, you have less to worry about if and when your store falls victim to a Web-based attack.

Hire Experts To Monitor For Suspicious Transactions

No matter how prepared you are, hackers learn new techniques to break down firewalls and breach all of the security layers that are built into platforms. This is why strategies must be implemented to spot suspicious transactions before merchandise is sent and there’s a need for chargebacks.

If you want to stop suspicious transactions, is to set a parameter of rules to reference whenever you’re reviewing daily transactions. If you notice that the number of transactions is high for an account, the IP address is suspicious, or it’s an unusually large order, this should be a red alert for you.

You can be a great retail store owner and still not have an understanding of how you can spot fraud. In these instances, where you don’t want to do the monitoring on your own, it’s best to leave the monitoring solutions to the professionals. Companies like NMI have developed Information Security Management monitoring tools that help to prevent payment gateway data breaches.

There Are Plenty Of Strategies That Can Be Adopted To Help Keep Transactions Safe

When you’re taking proactive steps, you’re better able to protect your clients which translates into more repeat business and referrals. The Internet is a hard place to attract buyers but if you’re able to, you can be successful and profitable.

About the author

Kara Masterson is a freelance writer from West Jordan, Utah. She graduated from the University of Utah and enjoys writing about business and finance and spending time with her dog, Max. Information credited to Fone Angels, smart phone and tablet repairs.

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