Put Mobile to Use When Starting a Company

You have a lot to focus on when you are working on a new startup.

You can't expect to accomplish everything at first, but putting your attention on developing a mobile program is a worthwhile investment of your time.

Statistics Regarding Mobile Use

According to a study done by Statistic Brain, 29% of people said that their cell phone was the first thing they look at every morning and the last thing at night. Another 32% said they prefer text messaging than other methods of communication.

People spend a lot of time on their cell phones.

Approximately 46% browse the internet while another 41% perform specific searches from their phones. Almost 40% check out social networks and 12% shop from their phones.

Put Mobile to Work for You

What these stats tell you is that you need a mobile program if you are going to reach your audience.

Whether they are looking for products or services you offer or visiting social networks, they are more likely to hear what you have to say if you develop a mobile marketing strategy.

For example, these statistics show that many people prefer text messaging over other methods of communication, which would indicate that your business could benefit from text message marketing.

As the article, “Launching a New Business? Start Your Mobile Program Early” says you can use text messages to engage with your current customers and potential customers.

The study also showed that people have their cell phones with them most of the time. They keep it by them when they are eating, watching TV, driving, even playing with their kids and watching a movie.

You can take advantage of this fact by using location-based marketing. It's another way to put your brand in front of them at the right time.

Taking Advantage of Mobile Marketing

To develop and broaden your customer base when you are a new business, you have to know what to do and when to do it. You need a purpose for every aspect of your mobile campaign.

For example, you can use text messaging to create awareness about your business.

You can provide information about your products or services or enlist current customers as ambassadors for your brand.

Build a subscriber list, and know what you want to do with it.

Don't try out every mobile marketing strategy that is available, but focus on what works best for your business.

Learn how and why it works and what you should do when you implement to get the best ROI. When you do this, you will see better results for your efforts.

You will have a list of priorities when you start a new business.

Make sure you put establishing a mobile campaign on the top of that list so that you can begin building your brand and reaching new customers from day one.

With more people going mobile than ever before, you have to be where your target audience will find you.