The Secrets of the Effective Small Business Marketing

In most new businesses proper marketing can make or break its future success. Although most people allocate a certain amount of funds to marketing and advertising the majority of the funds are usually spent on the product or service itself. A big break most often comes from when something has caught the eye the right person, usually through some sort of popular effective marketing. I say to myself everyday all I need is one break to get my foot in the door and run and I’m sure several other new businesses share the same thought. I feel that once a business is able to have consistent and professional advertising more people will see how unique their services are and be more eager to see what they have to offer and how they can benefit many people and communities.

Social media sites like Twitter, Linked-in, Yelp and Facebook are some of the most powerful sources of social communication and advertising because of their great ability to unite and re-unite people, it is a great way to promote new businesses such as Custom Flipz.  Social media is the use of web based and mobile technology which turns communication into interactive conversation thus allowing “businesses” to take integrated marketing approaches that cater to their particular product or service. These social media sites serve as Free marketing and advertising tools that enable companies to advertise specials and expose their services to a wide spread and diverse audience. Sometimes certain forms of marketing only reach out to a certain demographic group but these sites have found a way to bring everyone together. The many services facebook offers such as the ability to create events, advertisements and fan pages can bring great attention to a company. Businesses such as Custom Flipz are able to use these sites as a continuous reminder of what our purpose is, which is to help families of lower income afford custom designed homes, therefore showing them that ALL housing opportunities are equal. As businesses grow so will the people they need to reach, these sites will allow us to do this without breaking the bank with the cost of typical advertising.

A “Big BreaK” could help a business go from a struggling and undiscovered to the hottest trend.  By doing things such as enhancing and differentiating the appearance of a business’s media page from the standard layout and design this could creating more traffic and allow businesses to connect and tap into a larger market which in time would  create more revenue. That revenue and increased clientele could then allow a business to not only lower prices but also hire additional employees.

Being able to take advantage of several marketing options through the many social media sites this will allow businesses to reach the 60 million plus network. By exposing a business to new “friends” and mimicking major corporations strategies of having the opportunity to be “liked” and “followed”, a company has a greater chance to be noticed, utilized and remembered.