Simplest Marketing Tricks No One Has Ever Told You About

When it comes to forming a solid marketing campaign, most people focus on the form so much that they completely forget some of the most basic commercial persuasion principles. Therefore, it might be a good idea for marketers stuck in the digital world to look a bit further into the past and see how door-to-door salesmen do it. Furthermore, sometimes thinking outside the box when it comes to format (not just content) is what’s necessary. Here are four simple marketing tricks that no one has ever told you about.

1.  “No” is not the worst answer you can get

Even as a digital marketer, you’ll often encounter audiences that aren’t that keen on receiving your message, yet, still keep the façade of the interested party. Getting an outright rejection from a single demographic can mean a world to your branding efforts since it allows you to focus your attention elsewhere. In this way, you stop wasting time, money and effort on those who have a low chance of converting and get the privilege of fully focusing on qualified leads (low-hanging fruit). In other words, “no” is definitely not the worst answer you can get.

2. Look for a fresh perspective

No matter how little ego you believe you put in your marketing campaign, you’re still quite biased. You might either believe your campaign to be much better than it actually is due to the fact that you’ve made it yourself, or you might even undervalue it. Either way, before you’re ready to launch, you need a fresh perspective; you need an outsider. Ideally, you would find someone belonging to your target demographic, yet, sometimes it might be enough to simply bring in someone who didn’t actively work on the project – in other words, surveying a passerby or even throwing this question at your close ones.

3. Go for as many different formats as you can

Even when working on the same topic, using different formats can be incredibly useful. For instance, while a text may bore your audience back at home, behind their desktop computers, for someone in a crowded waiting room it might be preferable to video. Podcasts are great during early work commute and infographics are overall scroll-friendly and have reliable attention-grabbing properties.

One more reason why this is important (particularly the last part), is due to the fact that some of your audience may have one of their senses impaired. Discussing a topic over a podcast might help those who have problems with vision while turning to text might be of an immense aid to those with hearing impairment.

4. Training leads to results

In the past, marketing was intuitive for the largest part, which lead to inconsistent results and John Wannamaker claiming that the half of the money he invests in marketing is wasted. Nowadays, this is no longer the case. Nowadays, marketing is data-driven and scientific in its approach. Moreover, present-day marketers have so much resources and tools to work with ranging from online courses to the sophisticated academic transcription platforms.

5. Hard-sell evokes defiance

Pushing your audience too hard, trying to convince them or even make them buy from you definitely isn’t the best course of action you can take. Therefore, hard-selling evokes defiance in your audience which might raise all of their self-defense mechanisms up and cause them to resist with every fiber of their being. To avoid this, you need to look for inbound marketing strategies to organically bring people to your side. You start from strangers, convert them into visitors, make them into leads, give them a reason to become customers and, eventually, you might even transform some of them into brand ambassadors.

Conclusion

As you can see, sometimes in order to move forward, you need to look into the past. Sure, digitalization may have separated us in the physical world, yet, it simply can’t change the deeply-rooted nature of interpersonal interactions. Therefore, before you start dabbling in marketing, you need to think about the basic principles of persuasion such as what it takes to make a good first impression or how you can avoid agitating people. At the end of the day, you also need to understand that some people simply never become customers, and spending little time and energy on them you’ll already achieve a lot.