Social Media-Focused Marketing Will Skyrocket Returns for Business

In recent years, traditional forms of marketing, such as direct mail and print ads, have begun to decline in popularity. In their place, social media has taken over the marketing field as an invaluable resource for connecting with consumers of all ages in every corner of the world.


If you are not already using social media for marketing your business, it can be hard to know where to start. But by understanding how consumers use social media and the benefits of showcasing your brand on these platforms, you’ll be able to pick the social media platform that will work best for your business.

The Decline of Traditional Media

Despite what you might hear, traditional media is not dead. Many people still listen to the radio in the mornings instead of Spotify, and read the newspaper instead of catching up on events with the New York Times’ Instagram story. Many companies benefit greatly from traditional marketing strategies in the modern marketplace.


If you want to truly boost your business and make the most of your marketing efforts, it is important to recognize the impact that social media has had on the effectiveness of traditional marketing. While billboards and newspaper ads may still have some effectiveness, as Millennials and Gen Z continue to age, these practices will significantly diminish.

How Do Consumers Use Social Media?

As of April 2022, there are 4.65 billion social media users around the world. That is 58.7% of the world’s population–all connecting through platforms such as Facebook, Instagram, Twitter, Pinterest, and TikTok. But how do these people interact with social media as consumers?


Globally, 58.4% of internet users buy something online every week, with many of these purchases being made from mobile devices. These purchases are influenced by the $154 billion spent on social media advertising each year. Every social media platform includes ads, but that is not the only way that consumers are introduced to different products.


Influencers, popular individuals who make their money through social media, create brand-sponsored content to appeal to their followers and increase sales for companies. When a consumer spends time on social media, they see product recommendations from their friends and family, sponsored content from influencers, and targeted ads paid for by companies. All of these combined have a massive impact on the social media user’s spending habits.

Showcasing Your Brand and Unique Voice

Social media is a fantastic place to showcase your brand and your unique voice. Platforms like Facebook and Instagram allow you to share beautiful images and engage with consumers through visual storytelling. Using editing software can take your photos and digital marketing materials to the next level. You can add and delete details and elements to ensure that your press materials are high quality and ready to be published. Creating and editing beautiful visual content is a fantastic way to showcase your brand and your unique voice.


Social media gives you the space to play off of your strengths and meet your audience where they already are. And with the seemingly unlimited resources available to you, creating a strong social media presence is possible even for business owners with limited technology literacy. Hiring experts in fields such as digital marketing, social media, legal, and order fulfillment can help you to take your business to the next level. This is especially true if you do your best to learn from these experts!

Using Specific Platforms to Speak to Your Target Audience

When entering the world of social media marketing, it can be tempting to sign up for every platform all at once. However, it is best to start with one or two, gain confidence and an understanding of how to showcase yourself online, and then expand your social media presence from there.


Starting small has many benefits. First, it allows you to gain confidence and figure out your unique message. This helps you to avoid one of the most common social media missteps: trying to be everything to everyone. If you want to have an impact on your target audience, you need to speak directly to them, instead of trying to offer content that everyone will enjoy.


Second, starting with one or two platforms allows you to focus on the kinds of social media being used by your target audience. If you are targeting an older demographic, then you may focus on advertising through Facebook. If you are more interested in reaching Gen Z, then you might make video content for platforms like TikTok, a social media platform with 1 billion active users.

How Will You Use Social Media to Grow Your Business?

Social media is an important resource for businesses of all sizes. Whether you run a multi-million dollar company or you are a solopreneur trying to put together a marketing campaign on a tight budget, social media can help your business grow.


If you are starting a business, there are many clever ways that you can market your business to your potential customers. If you are just getting started, don’t be afraid to jump into social media marketing, connect with consumers, and grow your business and your brand!


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