Steps to Efficiently Set Up Your Instagram Shop in 2022

With the popularity of social media, it is more important now than ever to have an online presence for your business. And for this presence to be effective you must keep up with the best social media trends, digital payment trends and brand recognition trends. In this article we’ll cover why Instagram is such a powerful marketing tool, how to set up an Instagram shop and give some tips to make your Instagram shop as effective as possible.

1. Why Use Instagram Marketing?

Instagram is one of the simplest and most effective tools you can use to grow your online business. The first, and largest, reason for this is Instagram’s focus on visual content such as photos and short videos. Research shows that social media posts that include some sort of visual element receive 650% more engagement than posts that contain text alone.

Combine this with the fact that Instagram continues to have the highest engagement rate of all other major social media sites, and it becomes obvious why Instagram is one of the best spaces to grow your online business. It is also possible to sell your product directly through Instagram, making it easier to reach customers who may not have found your business otherwise.

2. How to Set Up Instagram Shopping for Your Online Business?

Before you can dive into selling your product on Instagram you must verify that your business is eligible to do so by making sure your business meets all of Instagram’s commerce policies. Once you’re sure that your business and product are both eligible to use Instagram shopping you can begin setting up your Instagram shop.

1. The first step is to convert your instagram account into a business profile. This can be done through your settings.
2. After that, you can link your Facebook business page to your Instagram account. This is done in the Linked Accounts tab of your Instagram settings.
3. Then you’ll be able to use the Commerce Manager on Facebook to manage your product catalog.
4. After your product catalog has been synced across your Facebook and Instagram Shop accounts, you can submit your Instagram Shopping account for review. It will generally take Instagram a few days to approve the account.
5. Once your account has been approved you can turn on shopping features through your Instagram account’s settings and begin growing your online business!

3. Tips to Sell on Instagram Shopping More Efficiently:

Setting up your Instagram Shopping account is only half of the battle. Once your account has been approved, then you can begin optimizing your account’s posts to reach customers efficiently through Instagram.

Use Stunning Visuals

As we said earlier, posts that contain an enticing visual receive wildly more engagement. Because of this, including high-quality photos or videos in your posts should be one of your top priorities. Just over 75% of Instagram users have purchased a product through an Instagram Store and stunning visuals are generally what first draw these customers in.

Remember the Hashtags

Hashtags are one of the primary ways that Instagram users discover new people and businesses. Be sure to include any hashtag that is relevant to your business and constantly be searching for newly trending hashtags that can put your business in front of new customers.

Focus on User Experience

User experience is an absolutely crucial aspect of online shopping and ecommerce. Simply put, if your shop is frustrating to navigate then people will be less likely to actually make a purchase through it. This can include everything from making products easy to find in your storefront to including a USPS shipping calculator to make the checkout process smoother.

Maintain Authenticity

Your posts’ authenticity is another major driving factor of engagement. The more consistent the content and tone of your posts are the more likely it is that users will come to trust your business. Avoid jargon that can come across like a sales pitch and instead focus on building a personality for your account that can connect with your audience.

Keep Your Posts’ Signature Consistent

When it comes to brand recognition, consistency is key. To do this, think about your brand’s personality. Is it high-class, or is it more casual? Are your products bright and vibrant, or are they simple and sleek? Be sure that every post you make has a tone that is consistent with your brand’s personality and style.