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Strong Content Can Make All the Difference
by Dave Thomas Mon, 11/09/2015 - 10:42
Running a business can and typically does take up much of one’s daily time.
From overseeing a budget and employees (where applicable) to promoting your brand on a daily basis, time can seem like there is never enough of it. As a result, your business can end up missing out on adding new revenue streams.
So, what are some of the ways you can bring more business through your doors or online network if you sell products and services via the Internet?
Are You the Content King or Queen?
While there are myriad of means by which to promote your business and bring in new business along the way, here are several ways to increase the odds consumers will like what they see from your brand:
- Content – Having a strong business starts with people knowing about your brand. What better way to do that than with a powerful content marketing program. Whether you do the writing in-house or opt for a guest blogging service, never take the power of content marketing for granted. The key to success here is offering visitors to your site relevant and timely content, content which they can’t get anywhere else. The content should speak to your particular industry niche, giving consumers information that helps them in their buying decisions. Use social media and other networking means (see more below) to promote such content;
- Networking – Yes, you will hear some business owners decry the fact that they don’t feel different forms of networking (notably social media) are worth their time. In fact, they could not be any more wrong. Whether you network through social media, attending conferences and trade shows or something as simple as asking your existing customers to promote your brand through word-of-mouth, make sure you are not overlooking the worth of networking. If you’re at a trade show, bring a laptop or two and set them up for attendees. This way they can stop for a short visit and scroll through your website, seeing some of your content marketing initiatives;
- Innovation – Last but certainly not least, how innovate is your brand? Do you have a brand that just kind of goes with the flow or is it always looking to break new ground? When you do the latter, you stand to gain and maintain more business. Given the ever-changing world consumers live in, they want and need products and services that are forward-thinking, not yesterday’s news. Make sure you tout why your brand is not only today’s best product or service available to them, but will also be the brand they can count on for many more years to come.
When you put an emphasis on strong content, then match that up with solid promotions and innovative thinking, the sky is the limit for your brand.
About the author
Dave Thomas writes for a variety of websites on topics such as human resources and running a small business.