"Deal-of-the-Day" promotions, such as those offered by Groupon, LivingSocial and others, are gaining momentum among small and mid-sized businesses. It's not unrealistic for them to see hundreds or even thousands of individuals taking advantage of their deal. And this immediate blast of new customers, products and services purchased is what appeal to businesses. In just a few minutes or hours, they can boost profits and get the word out on their business and its offerings.
Besides, the process looks relatively simple. All is done for you, because the deal-of-the-day providers usually handle most of the things involved in the process: distributing the deals to subscribers, managing and processing the purchases, and providing the appropriate coupons for customers to redeem.
When it comes to advertising on the web, you'll be hard pressed to find a service better for the average web business than Google's PayPerClick AdWords. Google has revolutionized the way web users and web sites connect - making it not only relatively affordable for just about any business on the web to attract views (impressions), but also level the playing field against huge corporations in many ways.
