Brand Building

"Deal-of-the-Day": Prepare for the Unexpected to Turn your Group Buying Promotion a Success

"Deal-of-the-Day" promotions, such as those offered by Groupon, LivingSocial and others, are gaining momentum among small and mid-sized businesses. It's not unrealistic for them to see hundreds or even thousands of individuals taking advantage of their deal. And this immediate blast of new customers, products and services purchased is what appeal to businesses. In just a few minutes or hours, they can boost profits and get the word out on their business and its offerings. 

Besides, the process looks relatively simple. All is done for you, because the deal-of-the-day providers usually handle most of the things involved in the process: distributing the deals to subscribers, managing and processing the purchases, and providing the appropriate coupons for customers to redeem.

5 Steps to Building Brands Online

When marketing on the internet building brands becomes very important due to these immense amount of traffic and competition. All too often online marketers get so involved in promoting their products and/or services they lose sight of the importance of business branding. Creating a unique identity online helps people identify you from the 'pack' and also more quickly relate a certain product, service or niche to you or your business. Developing brand recognition is actually a very intricate part of your marketing strategy that should not be overlooked. If done correctly your business branding can bring you an unreal amount of traffic and all with little or no effort.

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