"Deal-of-the-Day" promotions, such as those offered by Groupon, LivingSocial and others, are gaining momentum among small and mid-sized businesses. It's not unrealistic for them to see hundreds or even thousands of individuals taking advantage of their deal. And this immediate blast of new customers, products and services purchased is what appeal to businesses. In just a few minutes or hours, they can boost profits and get the word out on their business and its offerings.
Besides, the process looks relatively simple. All is done for you, because the deal-of-the-day providers usually handle most of the things involved in the process: distributing the deals to subscribers, managing and processing the purchases, and providing the appropriate coupons for customers to redeem.