The Idea Cafe blog will be publishing articles that we believe will be of interest to small business owners. This first article is by Oliver Mauss, CEO of 1&1 Internet Inc.
When developing an online business, it is very important to keep in mind the features and web design necessary to facilitate excellent customer service. Growing customer loyalty is especially crucial to the survival of online businesses, as impatient buyers have more and more competitors to choose from, and will quickly leave a site if they cannot communicate their questions or concerns in real-time.
Distributing promotional marketing products is one of the most effective ways to strengthen your brand and increase customer loyalty towards your business. It has been proven time and again that by giving more to your customers, you also gain much. This is especially true when what you have give products of value.
You must begin determining the customer's Price Tolerance Ratio, early in the prospecting and sales process or you will waste time chasing customers you ultimately do not want...
