One day, you woke up with a brilliant idea in your head: you'll set up a coffee shop right next to Starbucks. However, you feared that the latter's brand power will you drown you out, so the next evening you decide instead that you'll open a steak restaurant at a classy side of town. But later on, you realize the area is riddled with steak houses, all branded heavyweights in their own right - and so here, your train of fantasy grounds to a halt.
One day, you woke up with a brilliant idea in your head: you'll set up a coffee shop right next to Starbucks. However, you feared that the latter's brand power will you drown you out, so the next evening you decide instead that you'll open a steak restaurant at a classy side of town. But later on, you realize the area is riddled with steak houses, all branded heavyweights in their own right - and so here, your train of fantasy grounds to a halt.
