Since the birth of Go Green Go” – one of the greatest challenges has been the process of making decisions. This process can be painfully slow and full of uncertainty, particularly if you are a one man show.
The Development and Sharing of the Idea with Friends
It all starts when a little voice in your head says “Hey, have you ever thought of doing _______?” (You get to fill in the blank.) You keep thinking about the idea, rolling it around and around in your brain. The little thought grows and evolves until you can actually put words to the idea and intelligently describe the vision to others. The next step is to tell a few people about your idea, usually the first victims are your close friends. This is a very scary step, because you are putting “IT” out there. You’re putting your brainchild on the line, along with your ego, and waiting to see their reaction. Do they think your idea has value or do they try to keep the laughter at bay?
