Google understands that what drives its business is advertising. For years they have worked diligently to do all they can so that businesses may get a return on their investment when they use their AdWords service. AdWords, as SEO/SEM professionals already know, focuses on keywords. So it's no wonder that Google has continually added improvements to AdWords making it not only easier to use, but more effective.
Google understands that what drives its business is advertising. For years they have worked diligently to do all they can so that businesses may get a return on their investment when they use their AdWords service. AdWords, as SEO/SEM professionals already know, focuses on keywords. So it's no wonder that Google has continually added improvements to AdWords making it not only easier to use, but more effective.
