Holiday Season

Social Media Marketing For The Holiday Season

Making the Most of the Holiday Season

Although consumer budgets continue to remain tight this year, online retailers have little reason to worry. Consumers, who previously thronged brick and mortar stores during the holiday season, are shifting their focus to online shopping. What is attracting these shoppers to online stores? In addition to the convenience of saying goodbye to the crowded stores catering to last-minute-shoppers, the availability of discounts is a big crowd-puller. According to the 2011 Holiday Shopper Survey:

Keep Employees Motivated This Holiday Season

The leaves are falling. You’re buying your Thanksgiving turkey and planning your holiday vacation schedule. And, as we all know, none of this does much for productivity around the office. So, how do you counter the effects of the holidays and keep your employees motivated? Here are 5 tips on how to keep your employees on track (and on task) during the holidays, provided by Wasp Barcode Technologies (, a leader in small business productivity solutions.

Four Tips for Using Social Media this Holiday Season

This holiday season, the need for cost-effective marketing tools is more important than ever – especially for small businesses. With a continued shift of shopping to the Web expected, using social media to reach customers with special coupons and other incentives, will be critical to success. In addition to using social media to communicate offers, these channels allow small businesses to create a dialogue with their customers and reach a broad audience with a minimal cash outlay.

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