internet

Five "Must Have" Website Communications Tools for Customer Loyalty

The Idea Cafe blog will be publishing articles that we believe will be of interest to small business owners. This first article is by Oliver Mauss, CEO of 1&1 Internet Inc.

When developing an online business, it is very important to keep in mind the features and web design necessary to facilitate excellent customer service. Growing customer loyalty is especially crucial to the survival of online businesses, as impatient buyers have more and more competitors to choose from, and will quickly leave a site if they cannot communicate their questions or concerns in real-time.

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