The biggest challenge for marketing professionals a decade ago was getting online, and transforming their mass communications-style marketing efforts into more segmented online models.
But now that online marketing is a standard element of every company’s efforts, one expert believes that many of those campaigns are falling short because companies don’t use newer technologies aimed at tracking their online tactics.
The biggest challenge for marketing professionals a decade ago was getting online, and transforming their mass communications-style marketing efforts into more segmented online models.
