It’s hard to believe that mobile phones have been with us for nearly 30 years, they no longer look like something you could build a wall with, now they’re sleek stylish and for most people a fashion accessory. Long gone are the days when your phone was used only to make calls, now they are an extension of you, they keep you connected with the whole world around you.
Cell phones have now become our new best friend and constant companion; they are there when we go to sleep and when we turn off the alarm in the morning. Because they are such an integral part of our lives retailers are doing everything in their powers to become a part of this. Some of the world’s largest chain stores see mobile retailing as a new sales stream. In short it won’t be to long before there are 4 recognised sales channels, Store, Catalogue, Web and Mobile. The lessons learned with the dot com bubble will ensure mobile retailing will be a home run. The other big advantage is that mobile retailing will also help to facilitate sales in the more traditional sales channels.
