recession

The Faith Versus Fear Mindset

A small business startup expert reveals the lessons learned, and how they apply to small business owners, when she went skydiving and had to rely on faith instead of opting for fear.

Several years ago, I went skydiving. Obviously falling out of a plane 10,000+ feet above ground isn't the safest thing you can do. To limit their liability and make sure everyone understood the waiver we were required to sign, skydiving companies have participants sit through an hour long presentation that details the things that can go wrong with your parachute and possible (but not probable) ways to fix those while plummeting to the ground at warp speed.

A Dose of Retail Recession Relief: 12 Ways to Implement the “Maximize the Customer” Cure-All at Your Store

In this article, business expert Rick Segel shares advice for maximizing your customers.

Downward slanting sales. Check. A depleted customer base. Check. Constant stress, worry, and handwringing. Check, Check, Check! If these symptoms are all too familiar, then it’s likely your store is suffering from Recessionitis, a disease plaguing many good-intentioned retailers just like you. Thankfully, there is a cure. And international retail expert Rick Segel has the prescription: Start maximizing your customers at every opportunity throughout the recession and beyond.

Small business optimism bottomed out in October, survey finds

The latest American Express OPEN Economic Pulse survey shows that entrepreneurial fear and uncertainty reached a peak in October last year, amidst significant stock market slides. Since then, expectations have somewhat improved: fewer small business owners express worry about going out of business, and more expect to grow their businesses regardless of the economic climate. So much for doom and gloom?

Some other findings from the survey:

  • Fewer businesses have been affected by the tightening of credit (50% in August 08, 63% in October 08 and 56% in January 09)

Small Biz and the Stimulus

Part of the economic recovery bill, to be signed into a law by President Obama, will focus on increasing the number of small business loans that banks issue. A number of other measures in the recovery bill are also aimed directly at improving the small business environment.

DOs and DON'Ts of Recession Marketing

How to go about marketing your small business in a slow economy? MaryEllen Tribby, publisher and CEO of Agora Financial’s Early to Rise and coauthor of Changing the Channel: 12 Easy Ways to Make Millions for Your Business, offers advice below.

Some general tips for being an entrepreneur during a recession

The recession is real, but it, like any other difficulty, should also be seen as an opportunity. Here are some tips on keeping the entrepreneurial spirit high, and starting (or running) a successful business in a rough economy.

  • Start with Your Passion – The French writer Francoise de Motteville once wrote, "The true way to render ourselves happy is to love our work and find in it our pleasure." Those words ring true with any entrepreneurial enterprise, because if you start with an occupation or vocation that drives our passion, then you’ll never have to worry about losing interest.
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