Retargeting: A Simple Strategy for Marketing Success

Small business owners looking to get the biggest bang for their online marketing buck should study up on a powerful, emerging trend: Retargeting.

In short, this is a simple concept that's allowing entrepreneurs to extend their reach -- and their brand -- far across the web. Retargeting essentially allows you to track visitors to your website after they leave and to strategically place ads on websites they visit. It's an incredible tool that can help you reach consumers who don't convert on their initial visit to your online storefront.

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