How do you sum up the need for a local digital presence for your SEO clients when some of them don’t even understand what a digital presence is at all?
Try breaking it down into the simplest terminology possible. One option is to take your client by the shoulders, look deeply into his (or her) eyes and say, “If you build it...they won’t have the slightest idea how to find it.”
Over the last couple of years Google, and to a lesser degree Bing, have shared the spotlight when it comes to search. In fact, Yahoo! who above all other brands brought search to the masses has found itself slowly in a death spiral that it finds hard to get out of. Recently, Yahoo! has signed an agreement with Microsoft's Bing to provide search results, however on this innovation Yahoo!
While Google often gets the accolades and the spotlight, Microsoft's Bing has really become over the last couple of years a highly respectable and capable search engine. While many SEO and SEM professional focus enormous resources on Google, it may well be worth the effort to also focus on Bing as well. Here are some of the reasons why you should optimize for Bing and some tips on doing so:
How do you sum up the need for a local digital presence for your SEO clients when some of them don’t even understand what a digital presence is at all?
Over the last couple of years Google, and to a lesser degree Bing, have shared the spotlight when it comes to search. In fact, Yahoo! who above all other brands brought search to the masses has found itself slowly in a death spiral that it finds hard to get out of. Recently, Yahoo! has signed an agreement with Microsoft's Bing to provide search results, however on this innovation Yahoo!
While Google often gets the accolades and the spotlight, Microsoft's Bing has really become over the last couple of years a highly respectable and capable search engine. While many SEO and SEM professional focus enormous resources on Google, it may well be worth the effort to also focus on Bing as well. Here are some of the reasons why you should optimize for Bing and some tips on doing so:
